FractionalCXO
Shirley Braun , Ph.D., PCC

Shirley Braun , Ph.D., PCC

Fractional CPO

Founder & Managing Partner, Swift Insights Inc. | Organizational Psychologist & Executive Coach | Transforming Tech & Biotech Leadership | Org Design, Culture & Conflict Resolution Expert | Former Global CPO

San Francisco, United States

About

I’ve spent over 20 years leading in tech and biotech organizations through scale and restructuring, including serving as a Global Chief People Officer. I’ve worked inside companies growing from $30M to $5.5B, building leadership teams and operating models under real execution pressure.

I’ve sat in hundreds of leadership meetings where the strategy was sound and the talent was strong, yet progress slowed. What I see repeatedly is leadership systems lagging behind complexity. Directors and VPs absorb friction, decisions resurface, and senior leaders become the point of integration to keep work moving.

This shows up operationally:

• Leaders spending more time coordinating than executing

• Decisions revisited across meetings and weeks

• Escalations becoming the default path forward

The cost is slower execution and growing dependence on a small number of senior leaders.

I work with executives to redesign how leadership operates so strategy shows up in decisions, meetings, and follow-through. The work is hands-on and practical. We clarify decision rights, tighten escalation paths, redesign meeting cadence, and reset leadership habits so accountability moves without constant intervention.

Clients often turn to me when the pressure is high, the system feels stretched, and the path forward demands both courage and clarity. The goal is not more process, but a leadership system that can carry scale without relying on heroics.

Beyond my consulting and coaching practice, I serve as a trusted advisor to leaders and teams seeking to reimagine how they work and grow together.

I am an ICF-certified coach and I hold a Ph.D. in Organizational Psychology, an M.A. in Industrial and Social Psychology, and a B.A. in Psychology

Contact Shirley at Shirley@Swift-Insights.com

📩 Shirley@Swift-Insights.com

Experience

Swift Insights Inc.

Founder and Managing Partner

Swift Insights Inc. · San Francisco Bay Area

May 2023 – Present(3 yrs)

Coach & Organization Development advisor to leaders. • Executive Coaching • Team Coaching, and Group Facilitation. • Organization Design and Development

StartupExperts

Fractional CPO and Leadership Adviser

StartupExperts · San Francisco Bay Area

2025 – Present(1 yr 4 mos)

StartupExperts is an invite-only community of HR, Finance, and Operations leaders. As a community of professionals we are passionate about learning, we want to build deeper relationships with our peers, and most importantly we find personal satisfaction in giving to others.

OpenWater Group

Advisor

OpenWater Group · San Francisco Bay Area

Jan 2024 – Present(2 yrs 4 mos)

OpenWater is a curated, members-only platform that builds a community of accomplished professionals with decades of experience to create new economic opportunities. Joined as an equity advisor for this privately funded company. OpenWater is addressing the challenge of how organizations lean in and reimagine an aging workforce and traditional work structures for older accomplished professionals who aren’t ready to retire.

Techstars

Techstars Mentor

Techstars

Jan 2024 – Present(2 yrs 4 mos)

Mentors are an essential part of the Techstars culture. Mentors share their knowledge and guidance. USC and Techstars University Catalyst Program is a great opportunity to support early-stage founders in a 10-week, virtual pre-accelerator program from September to November.

Women Impacting Women

Co-Founder

Women Impacting Women

Jun 2023 – Present(2 yrs 11 mos)

Co Founder of WIW. We support, mentor, and coqch professional women. in Tech and Biotech

Zadara

Chief People Officer

Zadara

2020 – May 2023(3 yrs 5 mos)

Zadara’s vision is to build and operate the largest global Edge Cloud Network to enable innovative technologies & services that improve the way the world communicates, works, heals, travels and plays. Reporting to CEO - global people team, including recruiting, business partnerships, OD, HR operations, compensation, benefits, training, learning/development, onboarding, HRIS, employee experience, M&A and integration. Scaled the organization globally by 50% within one year, Retooled with 4 new systems, changed the performance management system to OKR and quarterly development review.

StepAhead

Advisory Board Member

StepAhead

Jan 2019 – Jan 2022(3 yrs 1 mo)

Step Ahead was founded with the vision of developing innovative and integrated analytics software to enable companies and organizations to overcome challenges caused by communication overload. Based on our scientific background and proprietary technology we offer an all-inclusive solution to identify time waste and drive productivity.

Callisto Media

Chief People Officer

Callisto Media

Apr 2018 – Mar 2020(2 yrs)

We infuse data and technology with humanity to help consumers genuinely improve their lives. Reporting to the CEO, serve as a people leader for a people team of 12 employees. Focus areas include - people operations, recruiting, business partnerships, HR operations, compensation, benefits, learning/development, onboarding, HRIS, and employee experience. Scaled the organization 300% within one year. Retooled systems & processes to provide clarity & rapid scaling. Provided executive coaching to management team. Developed & rolled out new compensation philosophy, Implemented a leadership and management program.

Future State Consulting

Sr. Consultant

Future State Consulting · Oakland, CA

Jun 2016 – May 2018(2 yrs)

Consultant with expertise in Change management, Workshop Facilitation ,Executive Coaching, Process consulting, People strategy, Talent management

Swift-Insights Inc.

Founder and Managing Partner

Swift-Insights Inc. · Palo Alto, CA

2016 – 2018(2 yrs)

Advisor to leadership teams - Scaling Up Organizations, Teams and People. • Interim HR leadership role • Executive Coaching • Culture Shaping • HR Strategy • Org Design • Learning and training • Assessments, Debrief and Follow Up • Employee Experience and Engagement • Organization Development and Talent Management • Change Management https://www.swift-insights.com

Adverum Biotechnologies

VP People/ CHRO

Adverum Biotechnologies · San Francisco Bay Area

Mar 2015 – Jun 2016(1 yr 4 mos)

Adverum Biotechnologies (formerly Avalanche Biotechnologies) is a public gene therapy company committed to discovering and developing novel medicines that can offer life-changing therapeutic benefit to patients dealing with chronic or debilitating disease.The company went public in 2014 and expanded its number of employees five-fold. CHRO for Adverum Biotech. Built and led the HR function from the ground up. Responsible for all areas of People - recruiting, compensation philosophy, benefits, learning & development, rewards and recognition, talent & succession planning, performance management, executive hiring and on boarding, executive coaching and development, immigration, and internal communications.Reporting to the CEO ,and partnering with the leadership team and BOD.

PlayStation™Network - Sony Network Entertainment Int’l

Sr. Director Transformation, Organization Development & Effectiveness

PlayStation™Network - Sony Network Entertainment Int’l · San Francisco Bay Area

Feb 2013 – May 2015(2 yrs 4 mos)

$3.5 billion software company offering consumers compelling, connected entertainment experiences Partners with president and executive leadership team to understand the strategic business priorities of the organization and delivers solutions in the following areas: o Operational/organizational capabilities and effectiveness o Organization growth, scalability, change and transformation o Cross functional collaboration, and strategy alignment o Create climate and culture for change o Executive & leaders’ effectiveness and collaboration Transformed function across five geographies under unified leadership. Partner with / advise / coach senior executives in managing and driving scalable OD solutions. Spearheaded change initiatives, transforming organization, expanding capacity, and fostering high performing, positive culture. Created and updated standards and sustainable processes to attract and retain talent, support career development and business alignment

Magma Design Automation (acquired by Synopsys)

VP Global HR

Magma Design Automation (acquired by Synopsys)

2012 – 2012(Less than a year)

Recruited to lead the global HR organization. Directed all HR and OD functions for 790 global employees. Designed / implemented talent recruiting, succession planning, compensation, benefits, executive coaching and change management. Achieved 100% staff participation in new performance management process. Retained as M&A integration team member following acquisition by Synopsys to ensure smooth transition; retained 99% of staff.

CashEdge

VP of HR

CashEdge

2011 – 2011(Less than a year)

Built and directed new HR infrastructure for this global company. Partnered with senior executives on navigating initiatives including talent development, employee retention and performance management. Performed HR “needs assessment” to identify gaps, opportunities and strengths. Setup competitive salary structure; created performance metrics and implemented HRIS platform, meeting 100% of HR action plan goals. (Acquired by Fiserv)

B

Principal

Business Synergies Consulting

Jan 2009 – Dec 2010(2 yrs)

Executive coaching, Talent Management, Organization , and Leadership Development Organization Design, Team Building, Executive Coaching, Strategic Planning Founded company to provide organizations with unique solutions focused on change management, OD programs and executive coaching. Managed business development, customer relations and project completion; providing service for clients in high tech and life sciences.

Microsoft

HR/OD Consultant

Microsoft

Sep 2009 – Oct 2010(1 yr 2 mos)

N

VP HR/ Consultant

Novafora

Apr 2009 – Aug 2009(5 mos)

Lam Research

Managing Director Human Resources

Lam Research

Jun 2005 – May 2009(4 yrs)

Lead HR business partnerships and strategic initiatives with CEO, CFO, and SVP of Operations, Engineering, Marketing, and General Counsel. Key member of the senior leadership team for the Global Product groups, Operation Business Units, Marketing, Finance, Legal and IR. Managing a team of 10 HR professionals; supporting 2000 employees. Pioneered successful organizational development initiatives that delivered consistent and sustainable operating revenue, quality and profit improvements through dedicated efforts in corporate change management, team building, organizational development, recruitment, and pay for performance incentives.

IKEA

HR Leader & Member of the Steering Group, CA & Leadership & Development leader Corp.

IKEA

Jan 2003 – Jul 2005(2 yrs 7 mos)

Hired to build and develop HR structures and processes. Directed all staffing and personnel operations. Served concurrent roles of Leadership & OD Leader and member of Executive Steering Group. Met timing and cost perimeters for onboarding 500 new employees within six months. Significantly decreased recruiting and leave time costs through implementing recruiting lifecycle process and attendance control program. Improved employee engagement, retention, productivity and customer satisfaction levels.

Shilav

Head of Human Resources

Shilav

Jan 1997 – Dec 2000(4 yrs)

Recruited to setup and lead HR function for a lead retailer. Reported to the President and Chief Executive Officer. Built and managed team charged with handling full range of HR/ organizational development functions. Significantly reduced staff churn through focus on talent assessment, succession planning and management development. Partnered with executive team to facilitate corporate vision and values creation.

B

MANAGING PARTNER AND PRINCIPAL

Braun and Associates Consulting · U.S and Israel

Dec 1990 – Apr 1995(4 yrs 5 mos)

An organizational development and human resources consulting firm: - Human resource strategy development - Executive coaching and leadership development - Change management and transformation - HR projects

Gallup

Researcher & Head of Omnibus Department

Gallup · Tel-Aviv, Israel

Jan 1989 – Dec 1990(2 yrs)

The Gallup Organization provides a variety of management consulting, and market research services. Led Omnibus operations; responsible for customer satisfaction, market research, reporting and budget.

Education

Alliant University

Alliant University

Ph.D Organizational Psychology

2008 – 2012

E

Executive HR Leadership Program

The Concours Institute - BCG Alliance

2008 – 2009

Bar-Ilan University

Bar-Ilan University

MA Social ,Industrial & Organizational Psychology

Bar-Ilan University

Bar-Ilan University

B.A Psychology

College of Executive Coaching

College of Executive Coaching

Advanced Certified Personal and Executive Coach -ICF Accredited

Expertise

Specialties

HRISTeam LeadershipCreative Problem SolvingFacilitationConflict ResolutionNegotiationBuild Strong RelationshipsMetrics DrivenLeadershipStrategyManagementStrategic PlanningTeam ManagementProposal WritingManagement ConsultingPublic TrustTeam CoachingPresentation SkillsDevelopment ProgramsJusticeBusiness RequirementsCustomer SatisfactionKey MetricsBuilding Business RelationshipsBusiness Advisory ServicesStart-up ConsultingTrainingHuman Resources (HR)Talent ManagementHR StrategyWorkforce PlanningSuccession PlanningHuman Capital ManagementDrive ProgramsOrganizational DevelopmentEmployee EngagementOrganizational DesignPerformance ManagementExecutive CoachingOnboardingLeadership DevelopmentCompensationOrganizational EffectivenessOrganizational ChangeEmployee RelationsChange ManagementHR TransformationHR PoliciesManagement DevelopmentMergersGlobal HRProcess ImprovementTalent AcquisitionCulture ChangeHuman ResourcesEmployee BenefitsCoachingProgram ManagementRecruitingExecutive ManagementHiringTeam BuildingHR ConsultingCollege RecruitingDeferred CompensationCareer DevelopmentCross-functional Team LeadershipConsulting

Past companies

Swift Insights Inc.StartupExpertsOpenWater GroupTechstarsWomen Impacting Women

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