Ana Luisa Ferreira
VerifiedDTC and e-commerce marketing for consumer brands growing from $5M to $50M revenue.
About
I've built and scaled marketing for consumer brands in Brazil, the US, and the UK. Most recently, I was CMO at a DTC homewares brand that grew from $4M to $38M in 3 years on a lean team of 6. I'm fluent in performance marketing (Meta, Google, TikTok), brand positioning, email/SMS lifecycle, and the retention economics that actually determine whether DTC is a real business or a paid-acquisition treadmill. I work entirely remotely and accept clients in English, Portuguese, or Spanish.
Experience highlights
At Amaro (Brazil's leading fashion DTC brand), I owned the full marketing function through their $30M Series B growth phase. I rebuilt the paid acquisition stack from a single Meta-only approach to a diversified 7-channel mix, reducing blended CAC by 34% while growing revenue 3.1x. Email became our #1 revenue channel within 18 months of the rebuild.
Before going fractional, I was CMO at a UK-based homewares DTC brand (NDA prevents naming) that grew from £4M to £32M in 36 months. The growth was largely retention-led — we built cohort analysis into our weekly reporting and used it to make every retention decision with financial precision rather than intuition.
My fractional practice focuses exclusively on DTC and e-commerce brands. I work best with founders who understand that profitable DTC is a retention problem, not an acquisition problem, and who are willing to invest in the infrastructure (email platforms, CDP, attribution tools) that makes retention optimisation possible.
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