Priya Nair
VerifiedFeaturedB2B demand generation and category creation for enterprise software companies.
About
Fifteen years in B2B marketing, most recently as CMO at a FTSE-listed enterprise software firm. I've led teams of up to 80 people and owned marketing budgets exceeding £12M. As a fractional CMO, I work with 2–3 companies simultaneously, focusing on go-to-market strategy, demand generation, and building the pipeline infrastructure that enterprise sales teams actually need. I've taken three companies from zero to first-page analyst recognition in their category.
Experience highlights
At Temenos, I led the global marketing function through a product rebrand and a €30M demand generation push that contributed to a 24% increase in enterprise pipeline within 12 months. My team owned analyst relations, content, field marketing, and paid acquisition across 11 markets.
Prior to Temenos, I was VP Marketing at Sage X3 EMEA, where I built the partner marketing programme from scratch and grew MQL volume by 180% in two years — without increasing budget. The key was restructuring the content operation around buyer stage rather than product features.
As a fractional CMO, I've helped three companies gain first-page Gartner Peer Insights recognition within 18 months: Planful (UK launch), Cledara (first enterprise campaign), and a stealth-mode procurement SaaS I can't yet name. My fractional engagements typically start with a 30-day positioning sprint, followed by a 90-day demand generation plan.
Expertise
Industries
Specialties