FractionalCXO
Daniel Dorb

Daniel Dorb

Fractional CTO

Fractional CIO-CTO-VP-Senior Director-Public Speaker-Purple Squirrel

Delray Beach, United States

About

With over 25 years of experience in IT leadership and digital transformation, I lead technology initiatives that align with business goals at Twin-Star International, Humana/Conviva, Simple Health, Whole Foods Market, WCI Communities and Retail Data Systems. My work focuses on developing and executing future-oriented technology roadmaps, establishing robust technology standards, and fostering cross-team alignment to empower strategic growth in omni-channel retail operations.

Known for a collaborative leadership style, I support teams in delivering high-performance solutions that drive measurable business impact. By leveraging expertise in IT strategy and stakeholder engagement, I aim to enhance operational efficiency and enable innovation that positions organizations for long-term success.

Key achievements:

* Architecting a cloud infrastructure, enhancing operational efficiency by 40%.

* Spearheading U.S. warehouse expansions and establishing offices in China, Philippines, and Vietnam.

* Fortifying cybersecurity frameworks, ensuring resilience across global operations.

* Strengthening corporate portfolio and Business intelligence with M&A, ERP, API, EDI,AS2 integrations.

* Reducing and maximizing processes with RPA/ and AI technologies.

*Drove the adoption of AI-powered customer relationship management (CRM) platforms, improving customer satisfaction and retention.

* Led on and offshore development teams to deliver high-quality, cost-effective software solutions, accelerating innovation.

* Streamlined digital asset management tailored for businesses, leveraging a robust library science framework to enhance organization, accessibility, and efficiency.

* Cultivating a collaborative, innovation-driven culture that empowered teams and stakeholders.

* Orchestrated IT governance frameworks to ensure compliance with global regulations (e.g., PII, PCI-DSS, GDPR, CCPA), reducing regulatory risks by 30%

* Led enterprise-wide change management programs, increasing employee tech adoption rates by 50% through targeted training and stakeholder engagement.

* Implemented predictive analytics platforms, boosting supply chain efficiency by 20% through real-time demand forecasting and inventory optimization.

* Revamped IT disaster recovery plans, achieving 99.9% system uptime and reducing recovery time objectives (RTOs).

* Pioneered a zero-trust security model, enhancing protection against advanced threats and reducing breach incidents by 35% across global operations.

Experience

Strategy and Tactical Technology Consulting

Fractional CIO/CTO

Strategy and Tactical Technology Consulting · United States

Apr 2025 – Present(1 yr 1 mo)

Daniel Dorb is the founder and a lifelong believer in the power of innovation Business first mentality. As a Fractional CIO/CTO, I help organizations bridge the gap between business strategy and technology execution. With deep expertise in digital transformation, IT strategy, and innovation leadership, I guide companies to leverage technology as a true business accelerator — not just a cost center. Over the past 25 years, I’ve led initiatives that streamlined operations, modernized infrastructure, improved cybersecurity posture, and unlocked new revenue through smart, scalable tech. My approach combines strategic vision with hands-on execution — empowering teams, optimizing investments, and ensuring technology directly drives measurable business outcomes. Whether partnering with startups scaling fast or established enterprises modernizing legacy systems, my focus remains the same: align technology to business goals, build agile digital foundations, and deliver lasting value. Current Advisory: Amazon Wayfair Gerson Lehrman Group Alphasights DeepBench GuidePoint ThirdBridge Polis Maven and Dialetica

Twin-Star International

Global Director of Technology

Twin-Star International · Delray Beach Florida

Dec 2019 – May 2025(5 yrs 6 mos)

Strategic Vision: Empowered strategic business growth through thoughtful and future-oriented technology roadmap development and execution. Omni Channel Retail Expertise: Leveraged deep functional knowledge of omni-channel retail operations to align technology initiatives with business needs. Stakeholder Engagement: Served as the primary interface for various stakeholders, ensuring seamless communication and alignment across teams. Technology Standards: Established and upheld technology standards across all platforms, ensuring the highest levels of quality, agility, and performance. Leadership & Culture: Provided strong leadership to the Technology team, fostering a culture that reflects core values of candidness, collaboration, and curiosity. Budget Management: Oversaw departmental budgets and forecasts, ensuring alignment with the company's financial goals. Problem Solving: Demonstrated ability to tackle complex problems with effective and elegant solutions. Agility & Prioritization: Operated with a strong sense of urgency and prioritized effectively in a fast-paced environment. Communication & Collaboration: Excellent interpersonal and communication skills, capable of influencing and leading at all levels of the organization. Operational Insight: Broad knowledge of operations and processes, ensuring technology solutions are aligned with business needs. Technical Acumen: Strong grasp of application architectures, development processes, and the ability to guide teams on key decisions and priorities. Security & Compliance: Extensive experience in digital security and fraud prevention, ensuring the safety and integrity of all platforms. Infrastructure Knowledge: Solid understanding of networking, desktop operations, and telecommunications.

Chestnut Hill Technologies

Mergers and Acquisitions: Senior Consultant Technology

Chestnut Hill Technologies · Miami/Fort Lauderdale Area

Jul 2018 – Dec 2019(1 yr 6 mos)

Client: Twin Star Home: June 2019- DEC 2019 • Microsoft Dynamics NAV Lead • RFP-POC Digital Asset Management Lead. • On boarded MSP for Server and Network Security • Executed Policies and Procedures for Technology and Business Teams Client: Humana and Conviva: July 2018 -June 2019 I specialize in pre-acquisition IT diligence assignments focused on key areas such as Business Systems (ERP, EMR, and CRM), IT Infrastructure, Enterprise Architecture, Software Development Life Cycle, Budgetary Analysis, and Organizational and Personnel Assessment. My experience includes serving in interim IT Executive IT leadership roles to build and execute hiring the right team strategy, leading technology-focused merger integrations and carve-out executions, and managing comprehensive Day-1 and 100-day planning and execution efforts to drive performance improvement across ERP, EMR, back-office, supply chain, BI/reporting integration, and customer and channel management. I ensure the quality of deliverables while effectively managing day-to-day relationships to achieve exceptional performance outcomes. My work also includes the strategic and tactical rollout and execution of 72 medical services sites, with a focus on end-user computing conversions.

SimpleHealth

VP of Information Technology (Infrastructure and Software Development)

SimpleHealth · Hollywood Florida

Oct 2016 – Jul 2018(1 yr 10 mos)

Directly responsible for all aspects of our agile corporate systems including all in-house application design and development, SalesForce, CRM SaaS development, BI, data warehouse systems, analytics, systems operations and integration, IT infrastructure operations, IT security, and technical support for 1500+ professionals. Also, responsible for IT real estate capital planning, budgeting, forecasting, financial reporting, procurement, and identifying all technical risk Globally. Our strength and success is directly linked to our people and technology. We have a team of highly experienced trained insurance professionals, all focused on providing our customers with the very best service. We also embrace technological innovation, which has allowed us to develop powerful proprietary sales and quoting systems. Our team is continually improving and updating our systems and processes so that we may better serve our customers. Simple Insurance is always looking to the future. We are dedicated to helping our customers through ever changing times and connecting them to the coverage that best fits their needs and builds security for them and their families.

Whole Foods Market

SR.Director of Business Systems at Whole Foods Market (Florida Region)

Whole Foods Market

Feb 2013 – Jun 2016(3 yrs 5 mos)

Responsible for leveraging innovative technical proficiency, business acumen, and consultative approach to facilitate development, implementation management to meet evolving operating requirements. Additional core responsibilities included: • Success Leading Agile and Waterfall Methodologies.Strategic Product Portfolio Management / PMO (WorkFront, Daptiv) • Product Integration with 3rd Party Suppliers (Accenture, Microsoft Azure, Workday) • Development Methodologies with all business partners. • Continuous Improvement/Root Cause Analysis and Communication. • Global High Performing Team Development. • Diagnose/Resolve Complex Business Problems. • Leverage Data and Analytics to Identify KPIs for Strategy (Micro strategies). • Sales / Marketing Signage Automation / Optimization (AccessVia). • Contact / Customer Service Center Technologies and Processes. • Operational Readiness Initiatives. • Partner with Cross Functional Teams (internal, external, international, onshore and offshore). • Utilize a SaaS model for a Customer Rewards Program (Salesforce.com). • Architecture and Functional Design, Including Multi-Layer Web Development including SharePoint. • "Change Management Agent" leading project teams to conslidate federated methodologies. • HR Technologies Partner and Strategist. • Success Leading Agile and Waterfall Methodologies.

Whole Foods Market

SR Director of Technology Infrastructure and POS at Whole Foods Market (Florida Region)

Whole Foods Market

Jan 2008 – Feb 2013(5 yrs 2 mos)

Implement forward-thinking technology plans; establish standard operating procedures (SOPs), policies, and procedures; and build lead high-performing teams that maintain cost effective, efficient, and compliant infrastructure. Strengths Include: * Fiscally Responsible $2.6 Mil capex and 3.0 Mil expense tech budget. * Directed all facilities (Stores,Offices,and Dist) tech Infrastructure to fruition * Strategic Planning & Execution * Full Lifecycle Project Management * Team Building & Leadership * Cross-Functional Collaboration * Key Stakeholder Relationships * Change Management & Problem Solving * Technology Design & Implementation * Contract & Vendor Management * Process Re engineering & Optimization * Disaster Recovery planning, testing and execution. * Plan and coordinated security audits and manage closure items. * Escalation point for all related to core IT infrastructure. * Implemented Regional CCTV solution to reduce liability claims .

WCI Communities

SOUTH-EAST REGIONAL IT MANAGER

WCI Communities · Parkland USA

Oct 2005 – Jan 2008(2 yrs 4 mos)

• Collected, analyzed, and reviewed capacity management with multi levels. • Ensures compliance associated with corporate identified policies and procedures relative to user identification, internet usage, and data retention. • Lead and approved all Contractual IT including; SOWs, RFPs, SLAs, and POC's, • Proactively monitored compliance to associate with disaster recovery policies and procedures as well as security. • WAN/LAN MPLS/ IPT Project cut-over lead for all Regional Sites. • Lead and approved all Contractual Technology SOWs, RFPs, SLAs • Coordinate desktop and laptop deployment and prompt setup for new WCI Employees.

WCI Communities

Regional Country Club IT Manager

WCI Communities · Parkland, Florida

Mar 2004 – Oct 2005(1 yr 8 mos)

• Recommended the necessary hardware and software configurations for new country clubs in addition to coordinating the installation of hardware, software and configuration to support our club processes and activities. • Developed interface requirements and modifications required for hardware and software integration such as credit card processing with club management software or security badge monitoring. • Tracked projects based on specified criteria. Including: project plans, budgets, resources, integration issues, and other prioritization issues • Implemented the compliance regulation of the Sarbanes-Oxley 404 audit process for user rights and permissions. • Provided Tier 3 support when projects were was completed • Solid management skills, demonstrated proficiency in leading and mentoring field techs.

Retail Data Systems

DIRECTOR OF SUPPORT OPERATIONS

Retail Data Systems

Aug 2002 – Mar 2004(1 yr 8 mos)

• Provided leadership in the delivery of high-quality IT Operation support services. • Responsible to ensure data/system integrity by evaluating, implementing, and managing appropriate software and hardware solutions, backups, retention polices and run blocks. • Coordinated the scheduling, staffing and overall project management in the USA and Caribbean • Knowledgeable in Financial management strategies including forecasting, setting budgets, and cost controls. Managed and implemented a $1 - $1.2 million budget. • Responsible for negotiating pricing and terms of contract with domestic and international vendors • Directed the effort to establish an inventory application for the company, streamlining the process for tracking, upgrading, and purchasing product. To maintain cost controls. • Visited, tracked, and supported client relations with a pre-installation and post-installation follow up.

Retail Data Systems

PROJECT MANAGER.

Retail Data Systems

Aug 1997 – Aug 2002(5 yrs 1 mo)

• Supervised, Trained and coached 20 employees: Sales, Installation, programmers. • Vendor liaison for purchasing and delivering of client purchased products. • Created and implemented Citrix Meta Frame database for support staff. • Set up and configured LAN/WAN Network, including installation and maintaining of the Exchange server version 5.5 • Saved $25000.00 in revenue for implementing a client remote support per year. • Responsible for working both individually and in a team environment to complete projects that meet requirements, are • on time, and are within budget; and coordinate and provide outstanding IT support for the customer base.

Education

University at Buffalo School of Management, The State University of New York

University at Buffalo School of Management, The State University of New York

Bachelor’s Degree, International Business/Trade/Commerce

1991 – 1993

University at Buffalo

University at Buffalo

Bachelor of Business Administration (B.B.A.), Geography

1991 – 1993

Nassau Community College

Nassau Community College

A.A., Marketing

1988 – 1990

Expertise

Specialties

LeadershipStrategic PlanningStrategyManagementTeam LeadershipTeamworkOracle ApplicationsConfigure Price Quote (CPQ) SoftwareiOSAndroidLinuxInfor Enterprise Resource Planning (ERP)POSMicrosoft OfficeMicrosoft ExcelSalesforce.comDatabasesProcess SchedulerSaaSAgentforceSAP ImplementationMicrosoft Dynamics 365 Business CentralCRM IntegrationSalesforce.com ConsultingSales ProcessesFinancial ReportingIT AuditInformation SecurityIT Infrastructure ManagementIT Project LeadershipIT Security PoliciesResource PlanningGlobal Regulatory ComplianceIT Risk ManagementNetwork SecurityTechnology SolutionsData WarehousingIT ServicesRisk ManagementDigital TransformationNetSuiteEnterprise Resource Planning (ERP)IT LeadershipSoftware DevelopmentWeb ServicesCloud ComputingBack-End Web DevelopmentTechnical OperationsBudget ManagementRegulatory ComplianceExecutive ManagementEmerging TechnologiesCyber-securityCertified Information Security Manager (CISM)Customer ServiceTeam BuildingProject ManagementTroubleshootingRetailSalesInventory ManagementAccount ManagementIntegrationSales ManagementVendor ManagementTechnical SupportBusiness AnalysisBudgetsCRMProject PlanningDisaster RecoveryPurchasingProcess ImprovementSecurityOperations ManagementForecastingBusiness IntelligenceHuman ResourcesCustomer SatisfactionITILCall CenterTrainingTime ManagementCross-functional Team LeadershipEmployee TrainingCoachingNetworkingThinking Outside The BoxIT ManagementIT StrategyIT Operations

Past companies

Strategy and Tactical Technology ConsultingTwin-Star InternationalChestnut Hill TechnologiesSimpleHealthWhole Foods Market

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