Danny Coello

Fractional Chief Marketing Officer

Locket Cybersecurity · Greater Chicago Area

Oct 2024 – Present(1 yr 7 mos)

I serve as a Fractional CMO for a Locket, a cybersecurity firm, offering end-to-end guidance on marketing strategy, content direction, and growth initiatives. My role blends technical insight with creative execution to help the company communicate its value in a complex and competitive space. Key Contributions: - Provide strategic direction across digital channels including web, email, social, and paid media - Guide content creation with a focus on technical accuracy, thought leadership, and SEO impact - Advise on brand positioning and messaging to align with evolving cybersecurity trends - Offer insight into industry shifts, emerging technologies, and marketing innovations - Collaborate closely with internal stakeholders to support business development and product launches - Evaluate analytics and campaign performance to optimize marketing decisions - This partnership bridges the gap between technical complexity and accessible storytelling—helping the brand grow visibility and trust in the cybersecurity landscape.

Founder & CEO

DS&P Digital Marketing Agency · Chicago, Illinois, United States

Jan 2009 – Present(17 yrs 4 mos)

Key contributions and accomplishments: - Founded DS&P in 2009 in Fort Worth, Texas, and grew it into a multi-office, full-service digital marketing and PR agency with clientele across the U.S. and abroad. - Established DS&P’s brand as an award-winning agency, positioning it among top digital marketing firms - Spearheaded the agency’s service expansion into advanced specialties, including: • Public relations campaigns & media outreach • Connected Television advertising • Mobile app development • Web design and development • SEO & organic growth • Social media marketing & management • Programmatic advertising • AR / VR / XR / Metaverse solutions - Oversaw integration of these diverse digital and experiential offerings under one brand, enabling clients to consolidate multiple marketing needs into a single agency relationship. - Led the acquisition and management of high-visibility client engagements and strategic partnerships (e.g. university collaboration, municipal small business programs) to raise agency visibility and credibility. - Secured third-party recognition through rankings and awards (e.g. “top-3 marketing agency,” “top web development company”) to reinforce DS&P’s market position and credibility. - Contributed to community and civic initiatives, such as teaching a quarterly course for the City of Chicago Small Business Affairs Office.

Lone Star Professional Alliance

Fort Worth Chamber of Commerce · Dallas-Fort Worth Metroplex

Jun 2015 – Present(10 yrs 11 mos)

Member of an amazingly ambitious, energetic, authentic group of professionals in the Fort Worth Chamber of Commerce!

Fractional Chief Marketing Officer

Remnant Publications · Coldwater, Michigan

Oct 2016 – Feb 2025(8 yrs 5 mos)

When first hired by Remnant, they were a Christian publisher without a consistent and focused digital marketing strategy. They were founded back in the early 80s and were still running the publisher with the same marketing strategies from 40 years go. Key Accomplishments & Contributions: - Created a full ebook online strategy for distribution across all digital platforms including Amazon, Apple, Google, Barnes and Nobles and more. - Developed a consistent and successful email marketing strategy to grow from a 5% opening rate to a consistent high 60s to low 70s percent. - Migrated their online content to Magento to facilitate automations with inventory, shipping, customer relations and analytics. - Successfully launched and promoted a growth in their inventory by 200% - Developed their communications to a full VoIP system with automations and advance configurations. - Improved their revenue by 700% in the eight and a half years at the company.

Mortgage Lending Consultant

Citi · Miami-Fort Lauderdale Area

Jun 2003 – May 2009(6 yrs)

Worked as a mortgage representative and consultant for three financial centers: Aventura, Arthur Godfrey (Miami Beach) and downtown Fort Lauderdale. Matched clientele with the right mortgage products. Created and processed a large amount of reports to Financial Centers and management personnel stating business plans, daily and weekly activities as well as outsourcing events.

Real Estate Paralegal

Mayor Day Caldwell & Keeton · Greater Houston

Jul 1997 – Jun 2003(6 yrs)

Responsible for all tasks in a contractual transaction such as the creation and elaboration of contracts, proofreading, document filing at governmental agencies, as well as transactional institutions. Developed working experience in legal research and translation of legal documents (Spanish-English, English-Spanish).