DJ Widmer
Founder | Fractional CSO | Driving B2B Sales Growth for Tech & Senior Living Vendors
About
I’m a Fractional Chief Sales Officer and the founder of Whitecap Sales Solutions, partnering with high-growth service providers, MSPs, and tech vendors to drive real, measurable revenue.
At Whitecap, we act as your outsourced sales engine building and running the outbound systems, messaging, and strategy you need to consistently fill your pipeline and close more deals.
I’ve intentionally aligned with a select group of industry leaders that I believe in and can confidently represent. Whether we’re driving adoption through referral and partner channels or picking up the phone to spark new business conversations, the goal is the same: build trust, drive demand, and close qualified opportunities.
One of our core offerings is a performance-based MSP SDR & Lead Generation program, helping MSPs generate warm leads without the overhead of hiring full-time salespeople.
I've worked with brands supporting thousands of communities and businesses nationwide delivering results across senior living, healthcare, IT services, telecom, and B2B technology.
If you need a partner to build your go-to-market strategy, warm up your pipeline, or lead your business development efforts, let’s talk!
www.whitecapsales.com
Experience
Founder & Fractional Chief Sales Officer
Whitecap Sales Solutions · Portland, Oregon, United States
2025 – Present(1 yr 4 mos)
I help high growth technology companies in the healthcare industry accelerate revenue through strategic go to market planning, C suite revenue growth initiatives, and the development of large scale channel partnerships. At Whitecap Sales, we act as the outsourced sales engine behind a select group of organizations, providing go to market strategy, partnership development, and sales execution so our partners can expand market reach, strengthen channel relationships, and close more deals. A core part of our work centers on building and managing strategic partnerships with group purchasing organizations, procurement networks, buying groups, and other channel partners that influence purchasing decisions across healthcare and senior living. I have intentionally aligned with some of the best companies in the industry to represent and support, ensuring we bring integrity, value, and measurable results to every engagement. Current and Recent Clients Include: • Commercial Satellite Sales (CSS) – Senior Living DIRECTV, Wi Fi and Technology Services • Safe Harbor Solutions – 24x7 IT and Technology Support for Healthcare Providers • Minerva Tec Group – ISP and VoIP Services for Senior Living Communities • MyProtection.AI – Scam and Fraud Protection Platform for Older Adults • Notify – Resident Safety and Nurse Call Technology for Senior Living Through Whitecap, we help companies design and execute scalable growth strategies by combining outbound market development, channel alignment, and strategic partnership programs that open new doors across healthcare and senior living organizations. Key Areas of Focus: • Go to Market Strategy and Revenue Growth Initiatives • Strategic Partnerships with GPOs, Procurement Networks, and Buying Groups • Channel and Ecosystem Partnership Development • Outbound Market Development and Opportunity Creation • Sales Messaging, Positioning, and Deal Structuring www.whitecapsales.com
Vice President of Business Development & Marketing
CallTek
2021 – 2025(4 yrs)
CallTek empowers MSPs, Enterprise IT teams, ISPs, Telecom, and Technology Providers to scale efficiently by taking on IT support and maintenance. Our white-label solutions include 24/7 tech support, real-time monitoring, on-prem management—enhancing service delivery while our partners focus on growth and customer relationships.
Global Sales & Marketing Director
ICD High Performance Coatings · Ridgefield, WA
2019 – 2021(2 yrs)
ICD is an industry leader in high performance coatings with breakthroughs in cutting edge technology that surpass stringent color and performance standards. Specialize in glass coatings for architectural, automotive, appliance, solar, and high temperature applications.
Growth & Business Development Consulting
Consultant · Portland, Oregon Metropolitan Area
2018 – 2019(1 yr)
Worked directly with CEOs to develop and implement GTM and pricing strategies, conducted market research, and secured new sales channels. Created financial models/forecasts, investment pitch decks, and strategic sales plans.
Sr. Director Business Development
Brandlive, Inc. · Portland, Oregon Metropolitan Area
2016 – 2018(2 yrs)
Web-based live interactive video platform used by brands and retailers to conduct internal training and external marketing events featuring product experts on camera interacting in real-time with key audiences.
Interim CEO/VP Business Development
Colorhouse · Portland, Oregon Metropolitan Area
2011 – 2016(5 yrs)
Manufacturer of low odor paints with premium performance that contains no VOCs (volatile organic compounds) no reproductive toxins, no chemical solvents, and no toxic fumes/HAPs-free. Making the world more colorful and less volatile!
VP Sales & Marketing
ecodrycleaner · Portland, Oregon Metropolitan Area
2009 – 2011(2 yrs)
Dry-cleaning chain that utilizes GreenEarth which uses NO hazardous materials that could dirty the air, soil and water. Multiple retail locations along with FREE pick up and delivery service for both corporate and personal accounts.
Interim CEO
LFI · Portland, Oregon Metropolitan Area
2008 – 2009(1 yr)
High quality and socially responsible contemporary men's and women's apparel line.
Territory Manager
Permobil
2007 – 2008(1 yr)
Global leader in advanced power wheelchair technology, passionate about better understanding our users' needs and improving their quality of life through state-of-the-art healthcare solutions.
Co-Founder/Sales Manager
Keen Mobility · Portland, Oregon Metropolitan Area
2002 – 2007(5 yrs)
Manufacturer of high quality and innovative medical and mobility products for the elderly and disabled. Helping those Move Beyond their Boundaries!
Education
Concordia Portland Alumni & Friends
MBA, Entrepreneurship
2004 – 2005
University of Portland
BBA, Marketing and Management
1998 – 2002
Expertise
Specialties
