Jasmine Martirossian
CEO & Board Advisor | Strategy, Leadership Alignment & Growth Decisions | CMO | PhD | Gallup-Certified Strengths Coach
About
I help organizations simplify complexity into growth by aligning leadership, strategy, and execution at moments of inflection.
I work with CEOs, Founders, and Boards of Directors at moments when growth slows, complexity increases, or leadership alignment quietly becomes a risk.
Often, effort is high and teams are busy, yet progress feels harder than it should. Decisions stall. Priorities compete. Execution becomes noisy. Leaders sense something important is off, even if it’s difficult to name.
Most organizations don’t struggle because of a lack of talent or ambition. They struggle because strategy, leadership, and execution drift out of alignment as the business evolves. What once worked no longer fits the current reality.
That’s where I come in.
I help senior leaders diagnose what is truly constraining progress, clarify strategic direction at critical inflection points, and align leadership teams around the few decisions that matter most. The goal isn’t more activity, it’s clearer thinking, so effort compounds instead of dispersing.
My work often begins with a Strategic Diagnostic - a focused, executive-level engagement designed to surface root causes quickly and restore clarity before misalignment becomes costly. From there, I help leadership teams translate strategy into decisions the organization can actually execute.
I bring both academic rigor and operating experience to this work. I hold an interdisciplinary PhD in Law, Policy, and Society, am a Gallup-Certified Strengths Coach, and have served in C-Suite roles within global and complex organizations. This allows me to work comfortably with executive teams and boards where decision quality and accountability matter.
I don’t sell playbooks or generic frameworks. My work is tailored to your organization, it is diagnostic before prescriptive, grounded in how organizations actually function, and focused on clarity, alignment, and leadership responsibility.
I work with leaders navigating growth, transition, or transformation when the cost of getting it wrong is simply too high.
Experience
Chief Strategy and Marketing Officer
Strategy Ark · Boston, MA
2024 – Present(2 yrs 4 mos)
Chief Marketing Officer
IBEC Inc ∣ Worldwide Management Systems Consulting Firm
2024 – Present(2 yrs 4 mos)
Fractional CMO
Law Firm Fractional CMOs
2024 – Present(2 yrs 4 mos)
Travel Advisor and Blogger
Travel Chasing Art
Jan 2025 – Present(1 yr 4 mos)
Co-Host, Partner
The Mobile Mavericks Podcast
Jan 2026 – Present(4 mos)
Advisor
Lafon & Associates
Nov 2025 – Present(6 mos)
Chief Marketing Officer
Mercury · Boston, MA
Jan 2023 – Mar 2024(1 yr 3 mos)
Vice President of Marketing
Mercury · Boston, MA
Jun 2022 – Dec 2022(7 mos)
Vice President of Marketing, E-Commerce Lead for Americas
TÜV SÜD · Greater Boston Area
Dec 2018 – Jun 2022(3 yrs 7 mos)
Vice President of Marketing
TTA (The Training Associates) · Greater Boston Area
Oct 2017 – Dec 2018(1 yr 3 mos)
Digital Marketing Director
Skillsoft · Boston, MA
Jan 2017 – Aug 2017(8 mos)
Perspectives Conference Presenter
Senior Director of Global Online Strategy and Web Development
PTC Inc. · Greater Boston Area
2014 – 2016(2 yrs)
Started as Director of Global Online Strategy and Web Development and was promoted to Senior Director role
Director of Online Strategy, Production, and Marketing Analysis
Lesley University · Cambridge, MA
2011 – 2014(3 yrs)
Global Web Content Manager
Intertek Group Plc. · Greater Boston Area
2008 – 2012(4 yrs)
Global Online Marketing Manager
Intertek Group Plc. · Boxborough, MA
2006 – 2008(2 yrs)
Manager, Market Research
CSA Group · Toronto, ON
2003 – 2006(3 yrs)
Trustee
Community Associations Institute
1999 – 2006(7 yrs)
Education
Northeastern University
PhD, Law
2004
CSAE
CAE, Association Leadership and Management
2005 – 2006
Northeastern University
MA, International Relations
Yerevan State University
MA, Linguistics
Wellesley College
Linguistics
Expertise
Specialties
