FractionalCXO
Joseph Kershenbaum

Joseph Kershenbaum

Fractional COO

I help Enterprises & Startups Execute & Scale Faster | Fractional COO | Board Member | 4x Builder (1 IPO) | Fmr Fortune 500 Lawyer | AI-Savvy Generalist Leader | M&A | MBA, JD | Open to FT Role

Boston, United States

About

I have decades of experience helping companies to grow and prosper. I bring the perspective of a CEO, the discipline of a COO, and the precision of a business lawyer to every engagement—driving growth and measurable enterprise value.

I've built and led high-growth companies in four different industries: healthcare, finance, real estate and technology services. I led my tech services company through startup, high growth, profitability and global operations; it had an initial public offering. Before that, I advised the Fortune 500 on legal and strategy matters as a lawyer with a major U.S. firm.

To build great businesses, the most important thing I do is lead people: identify, recruit and engage first-rate individuals; build world-class teams; challenge them to tackle tough problems; inspire them to take risks; coach and mentor them and celebrate their accomplishments. Together, we've built extraordinary companies.

My expertise spans:

Market research, competitive analysis, and strategy development

Full operational management: finance, legal, IT, M&A, HR, sales, and marketing

Process optimization for productivity, efficiency, and compliance

Financial leadership with focus on profitability, cash flow, and investment management

Board service and advisory for both for-profit and nonprofit organizations

Helping to build and lead a business is great for people, great for the economy . . . and it's so much fun. I'm seeking my next big challenge.

Core Capabilities: Building and leading teams | Corporate and product strategy | Operations | Finance | Business law | Real estate & leasing | Capital raising | M&A and post-merger integration | Healthcare, IT & financial services.

Experience

Wharton Alumni Angels

Member

Wharton Alumni Angels · Boston, Massachusetts, United States

2025 – Present(1 yr 4 mos)

Strong Road LLC

Fractional CEO/COO | Business Advisor | Board Member

Strong Road LLC

2023 – Present(3 yrs 4 mos)

Fractional / interim executive and management consulting services. Built and led companies in diverse industries, with successful exits, and advised and represented Fortune 500 clients. Includes providing strategic guidance and leadership, driving growth and profitability, and building high-performing teams. Selected Clients: Fortune 500 software company, prominent consumer brand, vehicle manufacturer, private equity fund, venture capital firm, professional services firm, consulting firm, healthtech AI startup, behavioral health app, biosciences company, B2B fintech, several SaaS marketplaces in select verticals. Selected Projects: • Strategic advice: growth, profitability, leadership and HR. • Operations: build operations & capital structure; raising capital; introductions to private equity, VC & angel investors; governance; budgeting; M&A & post-merger integration; data analysis, due diligence and KPI / OKR / SaaS metrics development. • Market Research: Go-to-Market, product strategy / positioning; rebranding; pitch deck development; target markets / channels / revenue opportunities.

A

Chief Operating Officer

ApiceHealth, Inc. · Jacksonville, Florida

2022 – 2023(1 yr)

Developed competitive strategy, financial model, legal (inc. patents), pitch deck, sales and technology roadmaps, and raised capital for insuretech / healthtech AI startup targeting self-insured employer market.

Salute Homecare

Chief Operating Officer

Salute Homecare

2019 – 2021(2 yrs)

Grew data-driven post-acute healthcare services company focused on providing quality skilled medical services to under-served communities at 4x market growth rate (23% CAGR).

Salute Homecare

Chief Financial Officer

Salute Homecare · Waterbury, Connecticut

2012 – Dec 2018(7 yrs)

Led and managed operations, finance and administration for post-acute healthcare services company, including legal and regulatory, mergers & acquisitions, insurance / risk management, human resources and information technology. Developed growth and revenue diversification strategy. Focus on providing quality skilled medical services to under-served populations.

S

Management Consultant

Strong Road Consulting · Lowell, Massachusetts

2010 – 2011(1 yr)

Advised public and private companies on strategy, operations, finance, marketing and legal matters. Advice included corporate law; tax structure; governance; finance; M&A; tax structure; securities; regulatory issues; Sarbanes-Oxley; contracts; employment; intellectual property; real estate; privacy and social media matters.

The Mortgage SuperCenter, Inc.

President and Chief Executive Officer

The Mortgage SuperCenter, Inc. · Lowell, Massachusetts

2003 – 2009(6 yrs)

Spearheaded growth of multi-site retail finance company throughout the Northeast and Florida. Managed sales, marketing, product, operations and legal and regulatory.

Cambridge Technology (CT)

Executive Vice President and Chief Operating Officer

Cambridge Technology (CT) · Waltham, Massachusetts

1999 – 2002(3 yrs)

Founding COO - built software development / digital strategy startup into profitable global company with US / Asia operations and Fortune 500 client base, leading to IPO on two exchanges. No. 81 on the Inc. 500 list of fastest growing private companies in the US.

Day Pitney LLP

Business Attorney

Day Pitney LLP · Hartford, Connecticut

1991 – 1998(7 yrs)

Managed and negotiated hundreds of transactions worth billions for Fortune 500 clients as corporate, securities and real estate lawyer. Significant mergers and acquisitions experience. Recognized for building profitable client relationships and cross-selling expertise.

Education

University of Connecticut

University of Connecticut

Master of Business Administration - MBA

Western New England University School of Law

Western New England University School of Law

Juris Doctor (JD), Cum Laude

University of Virginia Darden School of Business

University of Virginia Darden School of Business

Digital Transformation

The Wharton School

The Wharton School

Viral Marketing and How to Craft Contagious Content

MIT Sloan School of Management

MIT Sloan School of Management

Executive Certificate, Corporate Strategy

Beacon College

Beacon College

BA, Music / Audio Engineering

I

Institute of Audio Research

Diploma of Education, Audio Engineering

Expertise

Specialties

Mergers & AcquisitionsStart-upsEntrepreneurshipExecutive ManagementBusiness StrategyFinanceCorporate LawMergersHealthcareReal EstateCorporate DevelopmentFinancial ServicesLicensingVenture CapitalMarketingCorporate FinanceInvestmentsPortfolio ManagementDue DiligencePrivate EquityStrategyLeadershipManagementStrategic PlanningValuationBusiness PlanningCorporate GovernanceM&A experienceFinancial ModelingInvestor RelationsManagerial FinanceRestructuringAcquisition IntegrationAcquisitionsInformation TechnologyManagement ConsultingHuman Resources (HR)Project ManagementStrategic PartnershipsOperations ManagementContract NegotiationDivestituresBusiness LawGovernanceMarketing StrategySocial Media MarketingDigital MarketingEmail Marketing

Past companies

Wharton Alumni AngelsStrong Road LLCApiceHealth, Inc.Salute HomecareStrong Road Consulting

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