Justin Leve

Fractional COO

Fractional COO

Aug 2016 – Present(9 yrs 9 mos)

In my role as Fractional COO, I led significant operational improvements for multiple clients, I developed a comprehensive 5-year expansion strategy for the Tri-State Area and established a portfolio of restaurant partners to enhance brand presence. My efforts included developing key metrics and digital/commercial KPIs for the executive team, ensuring transparency, ROI measurement, and data-informed decision-making resulting in margin improvement and developing and leading the offline and digital roadmap, including new store rollout, web optimization, UX design, new digital channel launches integration of emerging technologies and launching a wholesale retail distribution program.

Chief Operating Officer

Eat Clean Bro, LLC

Sep 2022 – Present(3 yrs 8 mos)

At Eat Clean Bro, I transformed operations as Chief Operating Officer, driving significant growth and efficiency. I provided strong leadership and ensured consistent progress toward organizational goals. By implementing structured data flows and KPIs and working closely with the leadership team to manage budgets, I was able to optimize revenue streams, control costs, and ensure the financial health and sustainability of the organization, achieving a 22% revenue increase over two years while saving almost $2M in expenditures. Through a strategic partnerships I was able to expand our retail footprint to 30 grocery stores, with a rollout plan for over 100 more stores in 12 months.

SVP Client Success

REEF

May 2020 – Apr 2021(1 yr)

In my role at REEF, I transformed the Kitchen vertical by strategically shifting the focus from private label to external brand partnerships. This initiative not only increased sales but also established strong brand equity for REEF. I successfully expanded our portfolio from 12 to 42 live brands, analyzing product market fit and achieving a 540% increase in partner sales while building a capable team to onboard and manage these partnerships effectively driving $1M weekly sales.

Vice President of Global Business Development

Martha Stewart Living Omnimedia · NYC

Feb 2018 – Jul 2019(1 yr 6 mos)

At Martha Stewart Living Omnimedia, I drove global business development. I expanded the licensing business significantly, focusing on strategic partnerships and category growth. My efforts in developing a comprehensive revenue plan for home category licensees aimed at achieving substantial retail growth, while fostering relationships with key industry players worldwide.

Vice President International Business

Joe Fresh

Feb 2014 – May 2016(2 yrs 4 mos)

At Joe Fresh, I played a pivotal role in expanding the wholesale business across five countries,(Saudi Arabia, United Arab Emirates, South Korea, Egypt, Philippines) overseeing various functions including sourcing, supply chain, and marketing. My leadership resulted in the establishment of 19 retail locations and the development of a comprehensive Global Retail Playbook. I had full operational and commercial control, managing significant budgets and direct reports, ensuring operational excellence and strategic growth in key international markets.

Principal And Founder

Bodega Creative

May 2009 – Feb 2014(4 yrs 10 mos)

• Clients include Brooks Brothers, Harley Davidson, Amsale Bridal; Barbados Tourism Authority; Carlsberg; Espolon Tequila, • Oversee all aspects of the creative process and ensure consistency, determining the best possible brand architecture, building and managing the brand for the best and most targeted strategic impact • Hire and assemble teams of Art Directors, Web Developers, Graphic Designers to best fit clients style and budget • Identify business objectives, strategies, positioning, key initiatives and performance measurements by developing and implementing both short and long-term and marketing plans • Seek opportunity to grow brand through category expansion and leverage brand equity through various opportunities and partnerships

Account Director

AR New York · New York, NY

Jun 2012 – Feb 2013(9 mos)

Developed and design 3 campaign directions, brand identity, brand story and visual language for 3 brands within the DFS group. Launched new meditation-based lifestyle brand for the founders of lululemon Defined and established brand strategy, identity system and design concepts across traditional and digital platforms Developed a content and article-driven website to launch the whil brand

Account Supervisor

Deutsch

Jun 2008 – Jun 2009(1 yr 1 mo)

Account Supervisor- Wildlife Conservation Society • Produced guerilla effort - video and recycled animal sculpture event to promote the mission of the WCS; initiative was Adage Top 5 for week of April 27, 2009 • Responsible for development of 4 print and interactive campaigns reflecting event-based strategy of client • Interpreted tracking studies to monitor overall brand health • Provided ongoing representation at key strategy meetings and when applicable, development of presentations for such meetings Account Supervisor- Olympus • Responsible for development, production and tracking of consumer print ads, trade ads, online campaigns • Lead on Olympus Brand Guide to ensure consistency across Olympus communications, i.e. sales materials, retail, promotions, and events • Acted as brand steward, providing strategic leadership and identifying opportunities for growth • With all internal teams, collaborated with Olympus in the development of marketing strategy • Oversaw all aspects of agency work; creative, media, planning, data analytics to ensure that it met all business needs, was consistent with strategy and creative, and executed in a timely fashion • Monitored competitive environment to provide strategic insights, creative messaging and media spend • Provided ongoing strategic/positioning input in support of Olympus initiatives to ensure the positioning and product messaging was differentiated from competitors, meaningful to consumers, and durable in a competitive and innovative environment • Developed and continually refined the insight into the target through primary and secondary research and to identify key attitudes, behaviors and usage across target segments

Marketing Manager

Iconix Brand Group

Jul 2006 – Jun 2008(2 yrs)

• Clients included: Starter, Badgley Mischka, Candie’s, London Fog, Ocean Pacific • Responsible for development and production of consumer print ads, trade ads, broadcast television campaigns, viral and experiential marketing, and interactive website development • Defined client’s key selling propositions and successfully translated and implemented propositions into marketing materials, client communications and press initiatives by working closely with the product and sales departments • Developed a high performance team through effective management, delegation and communicating departmental and company goals • Maximized brand exposure by defining strategic components of product marketing plans and customizing these plans to meet each client’s unique strategy needs