FractionalCXO
Lisa Brown

Lisa Brown

Fractional CMO

Marketing Strategist & Fractional CMO | Founder, Studio 951 | Brand, Content & Revenue Growth | Podcast Host, Side Hustle Saturday

Columbus, United States

About

I’m a Fractional CMO and marketing strategist with 15+ years of experience helping founder-led and growth-stage brands turn big ideas into clear strategy, scalable systems, and sustainable growth.

As the Founder of Studio 951, I partner with companies as senior marketing leadership—shaping go-to-market strategy, aligning brand and growth initiatives, and building the frameworks that help marketing actually perform. My work focuses on clarity, structure, and decision-making at the executive level so teams aren’t just busy—they’re moving in the right direction.

I’m also the Podcast Host of Side Hustle Saturday, where I spotlight entrepreneurs and creatives and have real conversations about building businesses, navigating pivots, and growing something meaningful without burning out or chasing hype.

Earlier in my career, I held marketing leadership roles with nationally recognized brands, leading multi-channel initiatives and digital strategy efforts that sharpened how I approach growth, scale, and long-term brand value today.

Let’s connect if you’re looking for:

Fractional CMO or interim marketing leadership

Strategic marketing direction and growth planning

Scalable marketing systems and clearer execution

Media opportunities or podcast collaborations

Experience

Studio 951 Digital Marketing Agency

Founder & Fractional CMO

Studio 951 Digital Marketing Agency · Columbus, Ohio, United States

2021 – Present(5 yrs 4 mos)

• Lead a full-service digital agency specializing in marketing strategy, brand identity, content creation, web design, and lead generation. • Successfully launched marketing campaigns for financial institutions, beauty brands, nonprofits, and entertainment projects. • Developed media kits, pitch decks, and content calendars for client growth. • Manage brand launches and oversee client projects from ideation to execution. • Built a collaborative creator network supporting UGC and video content creation.

S

Creator & Podcast Host

Side Hustle Saturday

2022 – Present(4 yrs 4 mos)

• Host of a fast-growing entrepreneurial podcast highlighting side hustlers, business owners, and creatives who are building their brands from the ground up. • Interviewed over 40+ guests, featuring inspiring stories, startup insights, and marketing tips. • Created branded content partnerships and monetization strategies.

JPMorgan Chase & Co.

Senior Marketing Associate

JPMorgan Chase & Co. · Columbus, Ohio Area

2016 – 2022(6 yrs)

• Spearheaded digital campaigns for financial products, driving increased acquisition and engagement. • Managed cross-functional teams and vendor relationships. • Supported community-focused banking initiatives and inclusion-based campaigns.

McDonald's Corporation

Regional Marketing Manager

McDonald's Corporation · Columbus, Ohio

2015 – 2016(1 yr)

• Led the creation of co-op marketing and business strategies, aligning with national and regional goals, to boost sales, guest numbers, and market share across corporate and franchise restaurants in the Ohio Region. • Oversaw all digital marketing, public relations, and promotions, enhancing brand visibility and revenue. • Analyzed and pursued advertising opportunities, collaborating with agencies for on-budget marketing and PR campaigns that met brand standards. • Assisted in crisis management and supported regional PR and marketing initiatives, under the guidance of the communications manager.

Lane Bryant

Sr. Online Marketing Specialist

Lane Bryant · Columbus, Ohio

2007 – 2015(8 yrs)

• Directed the strategy and execution of email marketing for a leading fashion retailer to enhance product visibility. • Developed and launched innovative promotions to boost both online and in-store traffic and sales. • Coordinated the creative process for email campaigns, ensuring best practice compliance, and worked closely with merchants, team members, creative staff, vendors, and cross-disciplinary partners. • Oversaw agency partners and vendors to uphold marketing standards.

Education

The Ohio State University

The Ohio State University

Bachelor of Science, Human Ecology/Fashion Merchandising

Expertise

Specialties

EntertainmentVideo ProductionPodcastingInterviewingBrand AwarenessMicrosoft OfficeBranding & IdentityMarketing AutomationStrategic ThinkingPresentation SkillsInterpersonal SkillsStrategic PartnershipsMarketing CampaignsRelationship BuildingProject PlansOrganization SkillsAttention to DetailWeb DesignWebsite BuildingWix Website BuilderInstagramYouTubeFacebookTikTok Creator MarketplacePhotoshopDeadline OrientedStrategyAnalytical SkillsStrategic PlanningManagementLeadershipWeb DevelopmentPublic RelationsPresentationsMedia RelationsCo-marketingBrandingActivationsDigital Marketing Strategy DevelopmentContent Strategy ExecutionData Analytics and Trend AnalysisBrand Visibility and Engagement EnhancementBrand MarketingSocial Media CommunicationsSales and MarketingContent StrategyProject ManagementVisual StorytellingContent ManagementVendor ManagementBusiness PlanningMarketing ManagementEvent ManagementStrategic Public Relations PlanningDigital StrategyAnalyticsEmail StrategySocial Media MarketingCopywritingBrand StrategyMerchandisingOnline MarketingMarketing StrategyEmail MarketingProject PlanningWeb Project ManagementEmail ManagementFashion MarketingFashionApparelRetailE-commerceDigital MarketingMarketingSocial Media

Past companies

Studio 951 Digital Marketing AgencySide Hustle SaturdayJPMorgan Chase & Co.McDonald's CorporationLane Bryant

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