Magda Salazar (she, her, ella)

Fractional COO

Self. · Dallas, Texas, United States

Aug 2023 – Present(2 yrs 9 mos)

- Led the program development, organization and launch of an industry-specific awards program, designing the strategy, process, and community outreach program to recognize human talent and creative innovation. - Implemented technology, processes, and organization that improved internal communications, documentation, and program execution. - Responsible for building relationships to strengthen stakeholder and employee engagement, and leveraging feedback insights to guide organizational improvements.

President

Hispanic Communicators DFW · Dallas-Fort Worth Metroplex

Jan 2022 – Feb 2024(2 yrs 2 mos)

- Led a six-person volunteer board in developing strategy, creating content, raising funds, and elevating media professionals through collaboration and networking opportunities - Implemented a targeted outreach program, resulting in a significant 20% increase in membership in year one - Advocated for positive representation, professional development, and access to education for media professionals and students - Cultivated relationships with the business and media communities, fostering collaborative partnerships for mutual benefit and organizational growth - Launched a past-presidents video interviews project and a revised mentorship program to preserve and share valuable insights and experiences - Utilized a product management framework to effectively implement digital products, document management systems, and enhance the overall membership experience

Product Manager

HMBradley

Jul 2021 – Jan 2022(7 mos)

- Led daily Scrum standup meetings with engineers and product teams, fostering collaboration and ensuring alignment on project goals and progress - Managed sprint planning to organize the workflow, prioritize tasks, and address workflow challenges - Developed comprehensive user stories to share user feedback, driving improvements in the user experience - Launched a data collection project to gather and analyze relevant metrics, facilitating data-driven decision making and enhancing team performance and communication - Established effective status releases to provide project progress, visibility, alignment, and collaboration - Evaluated the online user experience and facilitated necessary updates with cross-functional teams

Product Management and Logistics Team Lead

Dallas County Health and Human Services · Dallas, TX

Dec 2020 – Jun 2021(7 mos)

- Co-led a team of 30+ contractors, overseeing scheduling, training, and onboarding - Performed effective strategies to ensure smooth operations and maximize team productivity - Prepared product-release communications, effectively communicating key information to stakeholders and end-users, ensuring consistent and successful product releases - Utilized Spanish language skills to reach out to the COVID-impacted community, providing information and follow-up efforts

Career transition

Career Break · Dallas-Fort Worth Metroplex

Jan 2020 – Dec 2020(1 yr)

I took time to transition out of my previous role that was eliminated, finished my degree in journalism, cared for a family member, and discovered my product path.

Product Manager, Cvent

Federal Reserve Bank of Dallas · Dallas, Texas

Jan 2011 – Dec 2019(9 yrs)

- Led the strategic vision, roadmap, and launch for the SaaS product, driving its adoption across multiple areas, including digital events marketing, reporting capabilities, payment systems, PII (Personally Identifiable Information), and overall product experience - Drove product vision alignment across the Eleventh District of the Dallas Fed, including branches, external partners, vendors, and internal business customers - Served as subject matter expert in the areas of communications, event management, event/email marketing - Collaborated and liaised with stakeholders, users, and vendors to collect feature requests and ensure effective engagement and collaboration between various parties - Developed branding strategies, executed strategic engagement initiatives, conducted user training, and implemented product marketing campaigns across six business units - Designed and developed a comprehensive digital and e-marketing strategy across six modules, driving growth and increasing subscriptions by 25% through targeted event, publication, and outreach campaigns - Organized and conducted annual product-focused meetings, facilitating knowledge and feedback sharing - Conducted budget reviews to ensure proper allocation and utilization of resources Compliance and Collaboration - Collaborated with information security, technology, and legal departments to ensure compliance with regulatory standards and industry best practices - Co-led the Cvent-Salesforce API team, driving discovery and data synchronization between the two platforms - Served as chair and co-chair of the FR System product workgroup, assisting in the onboarding process across ten offices, reviewing vendor contract requirements, collaborating with impacted business units and teams, and sharing best practices and documentation to ensure a successful implementation

Economic Outreach Specialist

Federal Reserve Bank of Dallas · Dallas

Jan 2016 – Feb 2019(3 yrs 2 mos)

- Contributed to the development of a strategic outreach plan for a newly formed community engagement team. - Achieved a 90% success rate in establishing connections with chamber groups that serve communities of color, nonprofit organizations, and community groups, resulting in valuable opportunities for five business areas. - Demonstrated leadership by advocating for building understanding and nurturing relationships in underserved communities. - Organized impactful events aimed at supporting and uplifting community development, promoting supplier diversity, and conducting economic research and outreach initiatives. - Served as a trusted liaison to community leaders, facilitating effective communication and collaboration between stakeholders.

Product Owner, RegisterNow

Federal Reserve Bank of Dallas · Dallas, TX

Oct 2008 – Nov 2012(4 yrs 2 mos)

- Conceptualized and implemented the organization’s first in-house online event registration and payments tool - Successfully migrated 40% of the events program to the new platform within the first year. Financial Liaison and Payment Process Implementation - Acted as the liaison between financial teams to develop and implement an efficient online payment process, ensuring seamless financial transactions for event participants - Trained seven users across four business units to effectively utilize the online registration and payment tool - Managed all stakeholder, cross-departmental, customer, and user communications to gain insights into user needs and requirements, ensuring a positive user experience - Implemented data-driven strategies to improve event management and analysis, enabling better outcomes

Communications and Event Specialist

Federal Reserve Bank of Dallas · Dallas, TX

Jun 2008 – Jan 2012(3 yrs 8 mos)

- Successfully managed 3-5 regional, national, and international conferences annually, ensuring seamless execution and successful attendee experiences - Provided event support for economic research, community development, and supplier diversity events - Organized logistics and team engagement, created timelines, identified tasks, developed stakeholder and marketing communications, and coordinated the production of all assets - Advocated for collaborative engagement, data, and an improved audience-engagement strategy