Martin Vann
Fractional CSO/CMO, Driving Transformational Growth | Unifying Teams and Operations to Scale from $10M to $500M | Building High Performing Cultures in SaaS, Cloud, AI, and Manufacturing
About
Why is it so hard to scale revenue in a world powered by AI, SaaS, and cloud innovation? Why do ambitious companies with great ideas struggle to break through operational bottlenecks and deliver on their potential?
It’s not a lack of vision—the systems, teams, and processes can’t keep pace. That’s where I step in. Over my career, I’ve transformed global organizations, driven $700M+ in growth, and built sales and marketing engines that thrive in the fast-moving tech landscape. My approach isn’t about patching holes but designing scalable, future-ready solutions that eliminate friction and unlock growth.
Here’s what I help leaders tackle—and why you need to act now:
• Your sales and marketing strategy isn’t built for today’s speed: In the age of AI and data-driven decision-making, outdated processes and misaligned teams drag down growth. I design unified, tech-powered sales systems that deliver measurable, sustainable results.
• Innovation is stalling because execution isn’t scaling: The market rewards speed and precision. Without streamlined go-to-market plans and adaptive frameworks, even groundbreaking products struggle to gain traction. I help companies bridge the gap between concept and execution, delivering faster impact.
• Your team is overwhelmed, and it shows: High-performing teams lose momentum when inefficiencies and unclear priorities weigh them down. I embed accountability and clarity into culture and processes, empowering teams to exceed expectations in even the most complex environments.
• Clients expect seamless, tech-driven experiences—and they’re not getting them. Delivering tailored, data-rich client journeys is no longer optional. I create innovative customer strategies that drive huge outcomes, build loyalty, and maximize long-term value.
• Big moves in new markets, launching products, and adding new sales channels feel riskier than they should: Whether launching a new solution, integrating an acquisition, or scaling a SaaS or product portfolio, success depends on strategic alignment and flawless execution. I’ve architected transformations that deliver immediate and lasting results.
Leaders who are ready to leave inefficiency, guesswork, and stagnation behind—it’s time to connect. Let’s discuss how to prepare your business for what’s next.
Experience
Partner, Fractional Chief Sales and Marketing Officer
Chief Outsiders · Los Angeles, California, United States
Feb 2024 – Present(2 yrs 3 mos)
Strategic advisor to boards, private equity, CEOs, and executive teams, delivering tailored sales and marketing strategies to achieve growth objectives and improve operational performance. Partnered with mid-market and enterprise organizations across SaaS, cloud, AI, professional services, and manufacturing to align business goals with actionable strategies for scalable success.
SVP Worldwide Sales and Marketing, Videndum Creative Solutions and Production Solutions Divisions
Videndum plc · Greater Los Angeles Area
Jan 2015 – Nov 2023(8 yrs 11 mos)
As a member of the Executive Operating team, led global sales, marketing, and eCommerce operations for Videndum's Creative Solutions and Production Solutions divisions, serving broadcasters, film studios, production companies, and independent media professionals. Oversaw strategic pricing, forecasting, product launches, channel management, demand generation, and S&OP, with a focus on scaling revenue, integrating teams, and enhancing operations.
Chief Executive Officer
MelroseTEC · Los Angeles, CA
2012 – 2014(2 yrs)
Transformed a technology retailer into a systems integrator and reseller, focusing on media, corporate, and SMB markets. Directed strategic goals, sales performance, and operational improvements to drive growth and profitability.
Senior Vice President, Worldwide Sales and Professional Services
Avid Technology · Greater Boston
2008 – 2011(3 yrs)
Led global sales and professional services across the Avid product portfolio, including video, audio, retail, and broadcast. Transformed sales, developing an enterprise and partner strategy that produced the first YoY revenue growth in four years. Reengineered professional services, leading to a 150% increase in margin.
Vice President
Autodesk · Greater Los Angeles Area
2003 – 2008(5 yrs)
- Vice President Sales, Marketing and Support, Discreet Division, Autodesk: 2003-2004 - Vice President & General Manager, Media & Entertainment, Autodesk; 2004-2006 - Vice President, Worldwide Sales, Media & Entertainment, Autodesk; 2006-2008 As a member of the Autodesk Executive Management team, transformed the division into a growth engine, as revenues grew from $120M to $255M by pioneering subscription and SaaS business models, creating a recurring revenue model, completing two acquisitions, and successfully expanding the business into new, adjacent markets.
Education
University of Illinois Urbana-Champaign
Finance, Accounting and Finance
Expertise
Specialties
