Nina Brown
Fractional CMO: Technology-forward, revenue-accountable marketing leader with a Founder/GM mindset, building durable marketing infrastructure that turns early momentum into lasting enterprise value.
About
I lead growth at the intersection of strategy, brand, and commercial execution.
I’m a Chief Marketing Officer with a GM mindset—someone who cares as much about how a business works as how it shows up in the market. Throughout my career, I’ve been trusted to step into moments where clarity is required: scaling growth, modernizing go-to-market systems, rescuing brand while driving revenue, and helping leadership teams navigate change in complex or regulated environments.
What differentiates me is not a single channel, framework, or trend—it’s how I think and operate. I believe marketing only earns its seat at the table when it owns outcomes, builds real capability, and translates strategy into systems, teams, and measurable performance. Brand matters deeply to me—but always as a commercial asset, not a vanity exercise. Data matters too—but only when it informs better judgment, not noise.
I’ve led and advised across financial services, healthcare, SaaS/technology, and consumer brands, often where stakes were high: capital-sensitive transitions, category creation, revenue inflection points, or founder-led businesses ready to scale. I’m comfortable partnering directly with CEOs and boards, bringing structure, momentum and foundational strength.
On a personal level, I’m known for being analytical, direct, and deeply invested in people. I value emotionally intelligent leadership, clear thinking, and honest conversation. I care about building cultures where accountability and humanity coexist—and where teams are equipped to do their best, most passionate work, not just their fastest.
I’m most energized by opportunities where:
1. Strategy needs to become execution.
2. Brand and revenue must reinforce each other.
3. Technology and data are applied thoughtfully, not performatively.
Leaders want a true partner, not just a functional head
If you’re building something meaningful and want marketing to be a force multiplier for enterprise value—not just activity—I’m always open to a conversation.
Experience
Fractional Chief Marketing Officer
Nina Brown Consulting · Colorado, United States
Aug 2022 – Present(3 yrs 9 mos)
Fractional Chief Marketing Officer
Show Worx AI · Colorado, United States
Aug 2024 – Present(1 yr 9 mos)
Designed and owned a full-funnel GTM engine—aligning brand, demand, and sales—to scale revenue from $3M to $15M in 12 months through AI-enabled, performance-led marketing systems.
Managing Director
Pivot Communication LLC · Boulder, Colorado, United States
Oct 2025 – Jan 2026(4 mos)
Executive advisor to founders, shifting the agency from execution-led delivery to revenue-accountable, KPI-driven client partnerships with improved margin discipline and forecasting rigor.
CMO
Advantages · Colorado, United States
Oct 2022 – Oct 2024(2 yrs 1 mo)
Rebuilt a brand-led growth engine delivering $2M incremental revenue, introducing P&L-driven marketing operations, repeatable value propositions, and executive-level growth discipline.
Group Managing Director
Black Swan Technology Holdings · Johannesburg, Gauteng, South Africa
Feb 2020 – Jun 2022(2 yrs 5 mos)
Co-led strategic growth and operational scale, increasing enterprise value to $2.5M while building data-driven GTM, AI-informed performance intelligence, and scalable client delivery across 100+ accounts.
Agency Director, Absa Regional Operations
FCB Africa · Johannesburg Area, South Africa
Jun 2019 – Jan 2020(8 mos)
Directed Absa’s multi-market rebrand and relaunch across nine countries, strengthening brand governance, execution consistency, and contributing to a $51M increase in brand value.
Marketing Manager
Absa Group · Johannesburg Area, South Africa
Mar 2014 – May 2019(5 yrs 3 mos)
Owned brand and GTM strategy across 12 African markets during a complex capital transition, aligning investment, execution, and measurement to protect enterprise, investor, and stakeholder confidence.
Business Unit Director
Black River FC · Johannesburg Area, South Africa
May 2013 – Feb 2014(10 mos)
Led integrated GTM and brand programs for global consumer brands, holding commercial accountability across $4.5M+ budgets and multi-agency delivery teams.
Business Unit Director
Gloo Digital Design · Johannesburg Area, South Africa
Feb 2012 – Apr 2013(1 yr 3 mos)
Built and scaled early digital and data-led marketing operations from the ground up, leading Africa’s largest digital account at the time and establishing performance-driven delivery models.
Senior Account Director
34 · City of Johannesburg, Gauteng, South Africa
Oct 2011 – Jan 2012(4 mos)
Held joint GM accountability for the Johannesburg office, leading sales-driven, multi-brand consumer marketing across nine national portfolios.
Account Director
GREY London · Greater London, England, United Kingdom
Mar 2010 – Sep 2011(1 yr 7 mos)
Led cross-market brand and omnichannel GTM execution for P&G and GSK, including major relaunches and early digital platform innovation.
Account Director
TBWA\Paling Walters · Greater London, England, United Kingdom
Apr 2007 – Feb 2010(2 yrs 11 mos)
Managed integrated healthcare marketing for Pfizer, supporting Lipitor’s patent-to-generic transition and pioneering digital engagement platforms for HCP audiences.
Education
University of Cape Town
Bachelor of Arts (B.A.), Psychology; English Literature
1998 – 2003
Expertise
Specialties
