Terry Sutherland
Fractional CRO|COO | Fixes Revenue, Profit & Ops Bottlenecks | Growth Partner for Owners | Sales, GTM, Product | Scales $1M–$100M+ | Exit Prep & Execution
About
🌟 Fractional CRO|COO Executive | Transforming Businesses for Sustainable Growth 🌟
"I help founders, CEOs, and investors scale revenue, eliminate execution bottlenecks, and build companies ready for exit."
Stuck revenue. Declining profit. Frustrated leadership.
That’s where I come in.
I’m a former VP & GM from both public and private companies, and today I work as a Fractional CRO /COO for private businesses that feel stuck, broken, or overwhelmed.
Over the past 25+ years, I’ve helped turn around sales teams, rebuild broken operations, shorten product cycles, and scale execution across multiple industries, including manufacturing, software/SaaS, HVAC, and construction.
Clients hire me when they’ve:
• Hit a revenue ceiling and can’t scale
• Lost confidence in their team or strategy
• Been burned by consultants or marketing vendors
• Want to grow and eventually sell, but aren’t ready
What I do:
• Identify the real friction points (people, tools, or processes)
• Build the execution plan
• Work alongside leadership to fix it — quickly and permanently
Fractional Roles: CRO, CSO, COO (Contract / Advisory)
Typical Term: 1–18 months
Assessments Available: Free Growth Snapshot
📧 tsutherland@transformingbusinesssolutions.com
📅 https://calendly.com/transforming-business-solutions
🌐 www.transformingbusinesssolutions.com
Experience
Founder | CEO | Fractional CRO|COO Executive
Transforming Business Solutions LLC · Nashville Metropolitan Area
2019 – Present(7 yrs 4 mos)
• Founder of a Fractional C-Suite Executive company providing strategic business transformation services • Offer fractional C-suite expertise to drive growth and operational excellence • Partner with CEOs and business leaders to identify growth opportunities, streamline operations, and enhance profitability across key business functions. • Leverage 25+ years of executive leadership experience to implement tailored strategies, align cross-functional teams and accelerate company growth.
Director Of Business Development
Lee Company
2018 – 2019(1 yr)
• Spearheaded business development initiatives to expand market presence and drive revenue growth
President Global Operations
QCoefficient
2016 – 2018(2 yrs)
• Led strategic planning to grow business exponentially in three years. • Managed global operations, sales development, HR, and accounting. • Established distribution network across the United States and Canada.
VP Global Sales and Marketing
Danfoss Turbocor · Tallahassee Metropolitan Area
2014 – 2016(2 yrs)
• Led global sales and marketing efforts at Danfoss Turbocor, achieving double-digit growth in 2014 and 2015. • Transitioned product management from engineering to customer-driven, resulting in improved revenue and profit outcomes. • Implemented the NPI/NPD process and introduced a new commercialization process.
VP CES Global Services
CES Group, LLC.
2013 – 2014(1 yr)
• Restructured five technical services business units into one group focusing on technical support, warranty & services. • Partnered with IT group to implement CRM for technical service and parts groups. • Developed a parts strategy to grow America’s parts business to $100M in 3 years.
VP & General Manager / President
Thermal Equipment Sales / Thermal Controls Distribution · Louisville, Kentucky Area
2009 – 2013(4 yrs)
• Developed and executed strategic plans to increase price, volume, share, and gross margin for over 30 product lines in the Louisville, Kentucky market. • Led the complete turnaround of an office with stagnant sales, achieving revenue and profit growth of 25% to 30% YOY since 2009. • Launched Thermal Controls Distribution from scratch, expanding into Indiana in 2013.
VP of Global Marketing
Thybar Corporation
2008 – 2009(1 yr)
• Led the strategic planning and execution for market entry, resulting in a successful repositioning of the company. • Developed streamlined business strategies to enhance order acquisition and manufacturing processes. • Secured a major manufacturing deal, contributing to the company's significant growth and expansion.
VP, Global Applied Systems
Trane
2006 – 2008(2 yrs)
• Led global applied systems team to optimize product planning, support, and engineering functions for Applied System products. • Streamlined NPI/NPD process, reducing product development cycle to 1 year, resulting in the successful launch of the Trane Performance Air Handling product. • Integrated airside and chiller product teams, enhancing product support and technical engineering across all products.
VP Global Controls Division | Director Airside Applications
York International
Mar 1998 – Mar 2006(8 yrs 1 mo)
• Led global business strategy to grow revenue from $12M to $100M within 5-7 years. • Increased North America controls revenue from $14M in 2003 to $41M in 2005. • Developed system controls competency and migrated product line to BACnet.
VP of Global Engineering
Johnson Controls
2005 – 2006(1 yr)
• Led global engineering and product development for JCI Metasys, overseeing wireless business unit, R&D, HVAC, and fire/security products with a team of 100 Engineers. • Implemented innovative strategies to drive product growth and development, resulting in increased market share and customer satisfaction. • Spearheaded the successful launch of new products and technologies, contributing to the company's reputation as an industry leader.
Regional / National Sales Director, Air Handling Systems Division
Trane
1995 – 1998(3 yrs)
• Led a regional sales team to achieve $220M revenue goal in the Americas. • Managed 5 Regional Managers and 108 offices across the Americas. • Implemented strategic sales plans to drive growth and exceed targets. • Developed strong leadership and negotiation skills in a competitive market.
Expertise
Specialties
