Adam MacLeod, MBA
Fractional CFO for CPG. Founder at Sightline CFO Partners | CFO, FP&A and Accounting service to CPG, Ecom, Startups, manufacturing | Scale to $100M+| 2x M&A Exit
About
I am a Fractional CFO and CEO of Sightline CFO Partners LLC. I partner with venture-backed and founder-led companies in industries like CPG, food & beverage, and biotech to deliver strategic financial leadership. We focus on helping high-growth startups and CPG businesses achieve financial clarity, optimize cash flow, and scale operations with confidence through services like FP&A, cash management, and investor reporting.
At Sightline CFO Partners, I bridge strategic finance and operational execution, offering the leadership of a full finance department at a fraction of the cost. My work is centered on driving financial performance, implementing KPI dashboards, and aligning financial strategies with business goals, empowering companies to succeed in competitive markets.
Experience
Fractional CFO | Founder
Sightline CFO Partners · San Francisco Bay Area
Oct 2025 – Present(7 mos)
Sightline CFO Partners provides Fractional CFO and outsourced accounting services for CPG and high-growth startups. We help founders and investors gain financial clarity, improve performance, and scale with confidence. Our work bridges strategic finance and operational execution — delivering the systems, insights, and leadership of a full finance department at a fraction of the cost. Core areas of focus include: • Strategic Finance & FP&A • Cash Flow & Working Capital Management • Board & Investor Reporting • Product Profitability & KPI Dashboards • Accounting Oversight & Team Leadership We bring real-world CFO experience from scaling venture-backed brands to $100M+ and tailor that expertise to meet each client’s stage and goals. Sightline CFO Partners — providing clarity, strategy, and direction for what’s ahead.
Fractional CFO
MacLeod CFO Partners · San Francisco, California, United States
May 2020 – Oct 2025(5 yrs 6 mos)
Provide strategic financial leadership as a fractional CFO to venture-backed and founder-led companies across CPG, food & beverage, biotech, and other high-growth industries. Partner with CEOs, boards, and investors to deliver clarity, discipline, and execution across finance, accounting, and strategy. Core Services: • Strategic Finance & Fundraising — modeling, board/investor reporting, capital strategy, fundraising support. • Performance Management — KPI dashboards, product profitability, pricing strategy, margin expansion. • Cash & Risk Management — 13-week forecasting, working capital optimization, contingency planning. • Finance Oversight — managing accounting/FP&A, close/reporting improvements, ERP implementations. • M&A Readiness — diligence prep, transaction support, deal execution. Selected Engagements (Confidential): • Fractional CFO for a VC-backed snack brand, guiding $15M Series A fundraising and board reporting. • Implemented ERP and cost accounting for a $50M food manufacturer, strengthening controls and visibility. • Built KPI dashboard and 13-week forecast for a high-growth CPG startup, extending runway by 6 months. • Led M&A prep for a consumer products company, resulting in private equity acquisition. • Built the finance function for a biotech startup, managing a $30M annual budget and long-range planning. • CFO for a $100M multinational consumer goods company selling into major retailers — managed global finance, budgeting, and strategic planning for profitable growth. Select Engagements: Chief Financial Officer: Series A High Growth CPG Snack Company Head of Finance Series C: Agritech/ Biotech Company +$100M raised Chief Financial Officer: $20M Keto Food Company Chief Financial Officer: Series B Cannabis beauty brand Chief Financial Officer: Consumer electronics company $100M VP of Finance: PE backed CPG company of celebrity food products
Vice President Finance
Rivalz™ · United States
Feb 2024 – Sep 2025(1 yr 8 mos)
Head of Finance
Alpine Bio
Oct 2022 – Oct 2023(1 yr 1 mo)
Chief Financial Officer
E-Filliate, Inc.
Oct 2021 – Oct 2022(1 yr 1 mo)
Chief Financial Officer
Kiss My Keto
Oct 2021 – Oct 2022(1 yr 1 mo)
Director and Head of Finance
Miyoko's · Petaluma, California, United States
Jan 2018 – May 2020(2 yrs 5 mos)
Head of Finance
Every Man Jack
2020 – 2020(Less than a year)
Staff Accountant
The Family Coppola
Mar 2015 – Jul 2016(1 yr 5 mos)
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Financial Advisor , Asst. V.P. Wealth Mgmt
Merrill Lynch · San Francisco Bay Area
Mar 2008 – Mar 2012(4 yrs 1 mo)
Merrill Lynch Global Wealth and Investment Management
Investment Consultant and Sr. Banker
Wells Fargo
Sep 2003 – Apr 2006(2 yrs 8 mos)
Education
Santa Clara University Leavey School of Business
Master of Business Administration - MBA
Santa Clara University
Bachelor’s Degree, Economics
Santa Clara University
Post Graduate Advanced Accounting Certification
Expertise
Specialties
