FractionalCXO
Carl Goossen, MBAOpen to work

Carl Goossen, MBA

Fractional CFO

Fractional CFO at Emerald Business Services LLC | Helping businesses grow profitably

Wichita, United States

About

Carl Goossen is an experienced Fractional CFO who helps small to mid-sized businesses turn financial complexity into clarity. With over 25 years of experience across manufacturing, SaaS, and service-based companies, Carl specializes in financial strategy, cash flow planning, forecasting, and improving operational efficiency through better data and systems. He has led ERP implementations, managed investor relations, and supported companies through rapid growth, restructuring, and acquisition readiness. Known for making finance actionable, Carl blends strategic insight with hands-on execution to help leadership teams make confident decisions based on real numbers.

• Extensive experience in all aspects of accounting including month-end close, financial reporting, journal entries, bank and GL account reconciliations, accrual reviews, capital expenditures, payroll, accounts payable, accounts receivable, CPA tax preparation, and defense of comprehensive tax audits.

• Strengthens relationships with key external parties including banks, equity investors, outside accountants, vendors, PEO human resource firms and insurance providers.

• Produces cash forecasting that enables businesses to make decisions on capital expenditures, labor, and external financing.

• Identifies opportunities to improve business process efficiency and delivers results through developing action plans and managing the change process. Significant process improvements include reduction of time for monthly close, systematizing cash forecasting and simplifying essential HR functions.

• Designs and leads successful software selection and implementations including 3rd party bolt on solutions. Experienced at configuring job costing for direct invoicing, percent complete calculations, and forecasting.

• Proficient in Oracle JD Edwards, Storis, Google G Suite, and Microsoft Office including advanced Excel capabilities. Quickbooks Online certification pending. Extremely comfortable with learning new systems.

Experience

E

Fractional CFO | Business Growth and Profitability

Emerald Business Services LLC

Oct 2022 – Present(3 yrs 7 mos)

● Strengthen and build client FP&A analytics for visibility to business performance. Experienced strategic insight with hands-on execution to help leadership teams make confident decisions based on real numbers. ● Implement cash flow forecasting and find cost savings to help reduce day-to-day stress of covering payroll and operational expenses. ● Optimize utilization of ERP, financial applications, and AI tools for more visibility into business activity, enabling proactive action for growth. Assist with software negotiations and implementations.

Wichita Furniture Inc.

CFO / Controller

Wichita Furniture Inc. · Wichita, Kansas Metropolitan Area

Oct 2018 – Jul 2022(3 yrs 10 mos)

● Spearheaded Finance and Administration, streamlining complex processes, reinforcing internal controls, and achieving company goals. Partnered with sales and operations, assessed business requirements, and validated process workflows. ● Built and managed cash flow process that increased liquidity, reduced dependence on company line of credit, and strengthened bank and vendor relationships while saving $75,000 per year in interest expense. ● Enhanced annual benefits renewal and open enrollment processes. Result: Four consecutive years of reduced health insurance premiums and increased employee enrollment of 32% while managing annual benefit renewal and open accurate financial statements on the first business day of every month. ● Managed the design, build, and delivery of ERP, SQL, and Power BI projects to bring visibility to business performance for enrollment. ● Recognized need to match KPI reporting with bi-weekly labor cost data from outsourced HR provider. Established secure MS Excel database with labor costs and internal operations performance KPIs. This enabled analysis and management of labor costs bi-weekly instead of monthly. ● Directed corporate defense of comprehensive State of Kansas tax audit. Reduced auditor fines and penalties from $600,000 to less than $25,000.

J

Business Technology Management

J.D. Edwards and Related 3rd Party Software

Jul 2009 – Oct 2018(9 yrs 4 mos)

● Directed implementation of J.D. Edwards 8.12 and subsequent upgrade to 9.1.4 for distribution and financials. Utilized job costing for direct invoicing, percent complete calculations, and forecasting. ● Managed selection and implementation of DSI barcoding, AllOut security, Vertex and Avalara sales tax software. Projects completed with successful go-live on schedule and budget. ● Architected BI Intelligence (OBIEE) reporting and CafeOne layouts. Authored article published by JDE Tips for how to create a CafeOne layout. Created layout with OBIEE and JDE open purchase orders enabling users to alert-analyze-act and be returned to CafeOne after acting on POs in JDE. ● Presented sessions on BI Intelligence, CafeOne and J.D. Edwards security at Quest Oracle Community Collaborate and InFocus conferences. Past board member on Financial SIG and charter board member for the Small Business SIG.

Spray Equipment & Service Center

CFO, Director and Corporate Secretary

Spray Equipment & Service Center · Wichita, Kansas Metropolitan Area

Dec 1999 – Oct 2018(18 yrs 11 mos)

● Delivered cost reductions, increased accuracy of financial reporting, and built trust with sales and operations. Wichita Business Journal 2012 CFO Awards honoree. 2002 Business Finance Vision Award. ● Supervised annual CPA audit and corporate income tax strategies including securing $100K R&D tax credits. Management lead for IRS audit that concluded with no changes, fines, or penalties. ● Directed finance and technology for distribution company in Mexico City, building accounting, banking, and legal relationships while overseeing cash flow, currency risk, and transfer pricing. ● Designed and orchestrated successful software selection and implementation of Oracle JD Edwards (E9.1.4) Finance and Distribution including 3rd party bolt-on solutions. Configured job costing for direct invoicing, percent complete calculations, and forecasting. ● Presented sessions on BI Intelligence, CafeOne, and J.D. Edwards security at Quest Oracle Community Collaborate and InFocus conferences. Past board member on Financial SIG and charter board member for the Small Business SIG. 2017 Customer Content Contributor Distinguished Service Award.

Kansas State University

College of Business Executive In Residence

Kansas State University · Manhattan, Kansas

Jan 2018 – Mar 2018(3 mos)

Spearheaded groundbreaking ERP awareness class at Kansas State University College of Business to promote advanced vocational business skills for successful business careers.

Education

B

Barton School of Business, Wichita State University

BBA, Finance

B

Barton School of Business, Wichita State University, Wichita Kansas

MBA

Expertise

Specialties

Strategic PlanningAnalytical SkillsAnalysisManagementFinancial ModelingFinancial PlanningAuditingBudgetsFinancial ReportingMergers & AcquisitionsForecastingFinancial AnalysisCorporate FinanceBusiness PlanningFinanceStart-upsAccounts PayableERPBusiness AnalysisBusiness ProcessIT StrategyBusiness Process ImprovementBusiness IntelligenceProject ManagementChatGPTJD EdwardsProcess ImprovementRequirements AnalysisCross-functional Team Leadership

Past companies

Emerald Business Services LLCWichita Furniture Inc.J.D. Edwards and Related 3rd Party SoftwareSpray Equipment & Service CenterKansas State University

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