FractionalCXO
Brett Woods

Brett Woods

Fractional CFO

Fractional CFO | Strategic Finance Partner to Founder-Led Companies | Growth, Cash & Capital Strategy | ex-KPMG

Atlanta, United States

About

I work with founder-led companies as a fractional CFO, helping CEOs make clearer decisions about growth, cash, and capital.

When results don’t match expectations, I dig into what’s driving margins, cash flow, and operating performance — and translate that into practical action. Sometimes that means building stronger financial infrastructure. Other times, it means serving as an independent, steady voice on strategy and capital allocation.

Before going fractional, I held senior finance and operating leadership roles at Cox Automotive with P&L responsibility across multi-entity businesses. I began my career at KPMG.

I bring an operator’s mindset and a bias toward clarity.

Experience

Brett Woods Advisory, LLC

Fractional CFO

Brett Woods Advisory, LLC · Atlanta, Georgia

2025 – Present(1 yr 4 mos)

I work as a fractional CFO for owner-led and mid-market businesses, focusing on performance, forecasting, budgeting, and margin improvement. In some cases that means building more consistent financial reporting and rhythm. In others, it means stepping back, looking at the numbers, asking hard questions, and helping leadership decide what to change when results don’t line up with expectations.

Cox Automotive Inc.

Vice President, Operations | Business Unit General Manager

Cox Automotive Inc. · Atlanta, GA

2022 – 2024(2 yrs)

Led a scaled $250M assurance business within Cox Automotive with full P&L ownership. Managed cross-functional teams across finance, product, pricing, sales, and analytics. Increased revenue per unit by 44% through analytics-driven pricing, expanded third-party distribution to 50+ locations, and launched new assurance products projected to generate $11M+ in annual revenue.

Cox Automotive Inc.

Associate Vice President, Operations | Business Unit General Manager

Cox Automotive Inc. · Atlanta, Georgia

2017 – 2022(5 yrs)

Owned growth strategy and day-to-day operations for Cox Automotive’s assurance business during a period of rapid expansion. Scaled product adoption by 65%, more than doubled third-party revenue, and expanded offerings to 50+ auction sites. Improved operational efficiency across 60%+ of locations and exceeded revenue targets by 31% through dynamic pricing and scenario planning.

Cox Automotive Inc.

Sr. Director, Business Operations | Incubator Leader

Cox Automotive Inc. · Atlanta, GA

2014 – 2017(3 yrs)

Built and led an internal incubator business within Cox Automotive, taking new offerings from concept to commercialization. Drove 246% revenue growth over three years and improved EBITDA margins by 42 points through pricing strategy and cost discipline. Established the operating model, systems, and cross-functional partnerships that later supported scaled deployment across the business.

Cox Communications

Director, Finance Operations | Network Investment & Capital Planning

Cox Communications · Atlanta, Georgia, United States

2010 – 2014(4 yrs)

Led finance, budgeting, and capital planning for Cox’s $2B business services division, aligning financial strategy with broadband and network investment priorities. Partnered with senior leadership on long-range planning and capital allocation, supporting infrastructure expansion across telecom and ISP markets and improving decision-making around large-scale network investments.

Cox Communications

Vice President, Business Ops | Finance Leader

Cox Communications · Chevy Chase, Maryland, United States

2007 – 2010(3 yrs)

Led finance, technology, and HR for the $200M Travel Channel brand through two major transitions, including Cox’s acquisition and subsequent integration. Played a key role in the $1B+ sale of the brand, supporting diligence, buyer presentations, and transaction readiness. Also led a digital relaunch that modernized the brand’s online presence and increased web engagement.

Cox Communications

Director, Business Ops | Regional P&L Leader

Cox Communications · Cleveland, Ohio, United States

2002 – 2007(5 yrs)

Led business operations for a regional broadband, cable, and voice services division within Cox Communications with full P&L accountability. Oversaw finance, technology, and supply chain functions, consistently delivering 190–200% of annual performance targets. Drove operational execution to support customer growth, network investment, and market expansion.

Education

Ithaca College

Ithaca College

Bachelor of Science - BS, Accounting

University at Buffalo

University at Buffalo

Bachelor of Fine Arts - BFA, Photography

London Business School

London Business School

Executive Education, Achieving Strategic Agility

Expertise

Specialties

Team LeadershipCommunicationGeneral ManagementStrategic PlanningStrategyLeadershipManagementAnalysisFinancial AdvisoryNew Business DevelopmentCorporate Strategy FormulationFinancial ModelingGo-to-Market StrategyPricing StrategyPart-Time CFO ServicesGenerally Accepted Accounting Principles (GAAP)Strategic FinanceOperations Process ImprovementTurnaround StrategyRisk ManagementAcquisition IntegrationTechnology LeadershipStrategic Human Resources LeadershipBusiness OperationsROI StrategiesCapital Project PlanningInvestment StrategiesStart-ups ManagementScaling BusinessesFinancial Planning & Analysis (FP&A)New VenturesSales StrategyCustomer SatisfactionBusiness Turn-aroundsBusiness AnalyticsLeadership & Culture DevelopmentOperational StrategyBusiness TransformationGrowth Strategy & Revenue OptimizationP&L ManagementOperational strategy & executionSolid Professional StandardsBusiness UnderstandingCreative DesignStrategic VisionProduct OperationsStrategic InitiativesFinancial ReportingCorporate StrategyStakeholder ManagementExecutive TeamAnnual PlanningCorporate FP&ACash FlowAdministrative ProcessesAccounting StandardsOrganizational PerformanceOrganizational LeadershipFinancial LeadershipOrganizational CultureExecutive LeadershipBusiness StrategyFinancial PerformanceTalent ManagementBudgetingProcess ImprovementCost ReductionTelecommunicationsSupply ChainBudgetsForecastingMergers & AcquisitionsCross-functional Team LeadershipOperations ManagementIntegrationTeam BuildingProject ManagementVendor ManagementHuman ResourcesBusiness Process ImprovementProduct DevelopmentFinanceSalesProduct ManagementProject PlanningBusiness AnalysisContract NegotiationProgram ManagementFinancial AnalysisAuditingChange ManagementCompetitive AnalysisExecutive ManagementStart-upsBusiness Planning

Past companies

Brett Woods Advisory, LLCCox Automotive Inc.Cox Communications

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