Barry Hurd

Fractional Chief Digital / Marketing Officer

Barry Hurd - Fractional Digital Officer

2006 – Present(20 yrs 4 mos)

Microsoft. Amazon. Walmart. Dow Jones. Wall Street Journal. Starbucks. X-box. If you read this far... This is where I'd tell you about all the amazing and disruptive digital projects I've worked on. Instead of disclosing the dozens of companies I've helped and the line items impacted I'm taking cyber security 101 and obscuring it. Having led client projects ranging from F50 to venture-backed startups: I focus on partnering with executive teams using signals integration and competitive intelligence to affect revenue and cost centers through digital innovation. This includes a variety of proprietary and best-in-class platforms that are supported by expert strategists, designers, developers, copywriters, project managers, and digital innovators. This entails looking at advanced digital growth strategies, social signals, brand/reputation, online forensics, cyber security, and market research elements. I serve as a senior leader for digital innovation and marketing strategy, as spokesman and evangelist, generating key research insights with market intelligence expertise for a variety of clients. Projects have touched dozens of industries: gaming, employee activation, cloud platforms, artificial intelligence, customer engagement, cyber security, influencer analysis, search/content strategy, social media monitoring, localized search, trade show/event launches, social hubs, and new media content distribution to name a few.

Co-Founder, Chief Digital Officer

Barry Hurd - Fractional Digital Officer · Greater Seattle Area

2018 – Present(8 yrs 4 mos)

Powered by a network of subject matter experts, I work with teams to enable innovation and adoption of emerging technology trends across ecosystems. Responsibilities include creating the framework for parsing millions of data points across thousands of technology topics, connecting meaningful business relationships to my digital communities, and working with partners to achieve digital success. #WeLearnBetterTogether >>> AICloudInnovation is a private data-driven community of subject experts focused on using new technologies across industries, communities, and relationships. We help members keep track of emerging trends, share expert resources, and lead industry innovation by analyzing technology adoption and working with key industry leaders.

Chief Digital Officer (CDO)

Ardelis Health · Greater Seattle Area

Oct 2024 – Present(1 yr 7 mos)

Driving digital success in healthcare marketing communications. I bring deep expertise in data & intelligence, prompt engineering, and agentic research to help our clients - innovators in therapies, services, and technologies. My role involves developing and implementing cutting-edge digital strategies, leveraging emerging technologies like AI, creating technology platforms, and utilizing data-driven insights to optimize marketing communications and strategic consulting services.

Advisor - Investor

codeValet

Jul 2024 – Present(1 yr 10 mos)

CodeValet: test, deploy, and deliver executable code at scale, enabling businesses to 10x their engineering productivity. As an advisor, I provide strategic guidance on leveraging AI-driven solutions to enhance development workflows and accelerate digital transformation.

Fractional CDO

ContentStrategies

Jan 2025 – Present(1 yr 4 mos)

Content Strategies offers a compelling Voice-of-the-Customer-as-a-Service (VoCaaS) solution, leveraging an Account-Based Marketing (ABM) podcasting methodology to drive B2B growth. As a Fractional CDO, I see immense potential in their approach to transform customer conversations into actionable insights and pipeline acceleration, especially given their focus on AI tools like the AI Navigator for optimizing go-to-market strategies and delivering high-quality thought leadership directly from the customer's perspective. This strategy not only builds trust and enhances CX but also generates significant ROI by directly fueling sales opportunities and dismantling deal-killing objections.

Co-founder, Chief Digital Officer

GamingToolset.com · Seattle, Washington, United States

Jun 2024 – Present(1 yr 11 mos)

I co-founded and advise GamingToolset, a system-agnostic toolkit for TTRPG game masters and players. I apply AI and deep research to market, product, and partner strategy. With select clients I publish industry analysis, including a TTRPG market and ecosystem report that maps growth drivers, crowdfunding patterns, virtual-tabletop adoption, and design lineages, using quantitative models and “intellectual genealogy” to forecast releases and niches. Examples: TTRPG Trends and Analysis • Product direction guided by market signals and player data • Creator and publisher programs, revenue share, cross-promotion • Decision support for studios and communities, dashboards, surveys, field tests • Ethical data practices across community and play telemetry Open to advisory work with studios, VTTs, and tools teams that want AI-backed research and measurable outcomes.

Co-Founder

HALO Collector · Seattle, Washington, United States

Nov 2001 – Present(24 yrs 6 mos)

The HALO Collector community represents over 10,000 HALO collectors around the world coming from a wide range of industry segments including game studio executives, retail toy distributors, game enthusiasts, and cross-genre toy collectors. In addition to our core community, our community engagement typically extends into a network of approximately 250 group experts that syndicate information across multiple fan groups and community channels.

Advisor - Investor - Chief Digital Officer

Agentics Foundation · Greater Seattle Area

Feb 2025 – Present(1 yr 3 mos)

Will you join us in changing the world with AI? We need great minds and purpose driven innovators.

Advisory Board, Data Governance & Standards

Data Maturity Matters · Seattle, Washington, United States

Oct 2024 – Present(1 yr 7 mos)

About the consortium: A joint People Data initiative bringing together business leaders, academics, developers, policy makers, and vendors to advance transparent standards for people analytics and AI enablement. Data Maturity Matters emerged from a strategic collaboration between Lumenai LABS and The Talent Intelligence Community, uniting two pioneering forces in the people analytics landscape. Some of what I do: • Co-authored the Data Readiness Levels to enhance understanding of data maturity. • Participated in working groups to shape people-data maturity standards and frameworks. • Provided peer reviews on tools and frameworks, ensuring quality before public release. • Contributed to community resources, including publications and podcasts, focused on data maturity progress.

Advisory Council

Soar.com · Greater Seattle Area

Oct 2023 – Present(2 yrs 7 mos)

Soar is using AI to improve humanity. (One of my favorite usage cases!) Working with the founder of Ancestry dot com, I bring an additional layer of data innovation, industry intelligence, and expert community coverage. You can learn more @ https://try.soar.com/ or ask me about a number of industry use cases.

Advisor - Investor

OneForce · Greater Seattle Area

Jun 2022 – Present(3 yrs 11 mos)

I combine my passion for technological advancement with a strategic investment approach. As an advisor and investor, my expertise lies in steering tech startups towards success in a rapidly evolving digital landscape. I am dedicated to discovering and nurturing innovative technologies, helping them achieve their full market potential. At OneForce, I am proud to contribute to shaping the future of tech, fostering a culture of innovation and excellence. My approach is centered on collaborative growth, insightful market analysis, and a commitment to long-term success.

Web3, Innovation Labs Mentor

1871 · Greater Seattle Area

Dec 2023 – Present(2 yrs 5 mos)

Providing expert guidance to United States Blockchain Coalition (USBC) and Washington Technology Industry Association (WTIA) web3/Blockchain cohort.

Advisory Council

GigX · Seattle, WA

Oct 2018 – Present(7 yrs 7 mos)

GigX is the world's #1 fractional CxO directory that provides a virtual handshake between independent executive-level professionals and organizations seeking leadership. As a member of a stellar advisory council, I guide conversations around data modeling, customer journey, digital communities, workforce analytics, search optimization, market trends, industry influencers, and product development.

Investor - Advisor

Promptimize AI · Greater Seattle Area

Jan 2025 – Present(1 yr 4 mos)

Maximizing AI adoption with curated prompt enhancement and business intelligence. Leveraging data-driven insights to solve tasks faster, understand critical opportunities, and collaborate across teams.

Advisor

Project Auxo

Apr 2025 – Present(1 yr 1 mo)

Project Auxo is an AI-powered data integration and analytics platform designed to provide real-time visibility and proactive decision-making for supply chain management. It helps businesses connect various essential platforms (ERP, CRM, TMS, etc.) to optimize data for valuable insights, identify bottlenecks, and anticipate disruptions, ultimately aiming to enhance efficiency and customer satisfaction.

Mentor

Mentor Bureau · Greater Seattle Area

Mar 2019 – Jun 2024(5 yrs 4 mos)

As part of my evolving expertise in building startups and scaling to industry needs, you can find me helping startup teams explore how to build thriving startups with data. This includes improving the overall efficiency of the global startup ecosystem by better serving startup mentors, advisors, and experts. Explore some of the great minds working to make innovation happen.

Co-founder, Strategic Director

Social Media Club · Greater Seattle Area

2008 – 2016(8 yrs)

Worked with an amazing team of like-minded communication professionals in the Puget Sound helping to organize partners and promote proper social media usage. Created one of the largest digital and real world communities ranging from start-up entrepreneurs to Fortune 50 executives, looking at social media and new web technologies from hundreds of different viewpoints. *Social Media Club Seattle was part of a larger nationwide organization that has coverage in over 50 cities.

Advisory Board Member

Epiphany Metrics

2010 – 2015(5 yrs)

Provided advisory recommendations for enterprise clients requiring strategic consulting at the executive level to develop data integration and revenue models. The team of industry experts worked hand-in glove with a full suite of service and technology partners to launch hundreds of technology projects. The Epiphany Metrics event and product group (Trade Show Social Media) worked with strategic partners to integrate digital solutions around event-based models that included trade shows, webinars, corporate events, and product releases. TSSM had the leading insight into how real-time media shifts before, during, and after an event or when transmedia blends into a global strategy.

Special Projects Manager, Digital Process Innovation

Verizon · Greater Seattle Area

1999 – 2006(7 yrs)

Led award-winning team to integrate digital processes to maximize product rollouts and to ensure client-facing goals with cross-discipline requirements were met. Expanded project to national partners and oversaw the distribution of marketing and product roll-out canvasses with a nationwide sales force of 3,500.

Account Executive - Digital Talent Pipelines

TMP Worldwide · Portland, Oregon Area

1996 – 1999(3 yrs)

Managed the largest multi-tiered account in the northwest, handling constant account changes with a client group having over fifty different decision makers, legislative oversight, and multiple internal objectives.