Manisha B.

Principal, Product Design and Research

Nike · Beaverton, Oregon, United States

Jan 2024 – Present(2 yrs 4 mos)

Improving Nike's supply chain strategy and operations through automation and workflow improvement. Predicting consumer behavior as demand indication through AI/ML and decision modeling, data analytics and visualization.

Chief Design Officer (Fractional CDO)

Kaya · San Francisco Bay Area

Oct 2023 – Present(2 yrs 7 mos)

0-1 product design for Kaya—healthcare startup. Founding design leader creating an AI-enabled healthcare ecosystem connecting hospitals, clinicians, and patients without friction. The product and go-to-market strategy acquired seed funding of 12 million 10/2023 and additional 25 million in 2025.

Principal Consultant, Service Design

Autodesk

Oct 2024 – Jul 2025(10 mos)

I consulted for Autodesk as a Service Designer to enable Autodesk leaders, managers, and developers monitor their Security and Trust posture minimizing risk.

Sr. Director, User Experience

Turvo Inc. · Portland, Oregon, United States

Jun 2021 – Sep 2023(2 yrs 4 mos)

Led end-to-end research and design, success metrics, team development, hiring, and budget. Built a brand-new user research team that was operational within the first 60 days on the job. The research group delivered 3-5 projects/month that directly influenced the product roadmap and feature prioritization, reducing development costs by 23% compared to prior years.

Head Of User Experience

DAT Freight & Analytics · Portland, Oregon Area

Jan 2019 – Jun 2021(2 yrs 6 mos)

Managed all aspects of UX, UI and Visual Design development and execution. Drove strategy and user-centered design process across DAT’s SaaS products utilizing AI/ML. Established UX as a core business competency providing competitive advantage by aligning UX with product vision, objectives and KPIs. Key Accomplishments Delivered UX design through real time dynamic data visualization for a predictive analytics tool that provides freight to truck ratio, rates forecasting, and freight market conditions. Led a team of designers, data scientists, and developers to quickly conceptualize and test design prototypes with end users. Established UX practices such as design thinking to help translate high-level product vision, complex data science models and system architecture into product roadmap, feature breakdown and design requirements. Led cross-functional service design workshops to create an end-to-end customer journey mapping. Used framework such as Jobs To Be Done to understand customer needs and opportunities. Adopted tools like Miro, Sketch, Figma, and Zeplin to enable lean, iterative UX design and rapid prototyping abilities. Invested in user research tools to amplify voice of customer through continual user testing.

User Experience Leader

Thomson Reuters · Portland, Oregon Area

May 2015 – Jan 2019(3 yrs 9 mos)

Managed design and delivery for Indirect Tax cloud applications for Thomson Reuters. Delivered award-winning products that increased efficiency and productivity for tax analysts. Utilized user research to influence key product roadmap changes that led to an increase in revenue growth in the Indirect Tax market within 3 months of product launch. Scaled the UX design process, turnaround time and overall productivity by introducing design sprints as an effective way to solve problems.

Principal Information Architect

Havas · Portland Area, Oregon

May 2014 – May 2015(1 yr 1 mo)

Managed complete design and delivery for key accounts at Havas such as Visa, New York Life, HSN and Weight Watchers. Delivered UX design for shopping checkout process for Keith Urban Guitar store and increased conversion by 40%. Redesigned login and registration flow for Visa portal that saw 28% lift in sign-ups. Measured user engagement through usage analytics such as lead gen, lead conversion, time on site, and bounce rate.

Sr. User Experience Manager

Reynolds and Reynolds · Dayton, Ohio Area

Jul 2009 – Mar 2014(4 yrs 9 mos)

Managed a multi-disciplinary team of UX and visual designers, front-end developers and content strategists. Provided design direction for Reynolds’ award-winning CRM cloud application that achieved 68% increase in repeat and referral business. Successfully launched nakedlime.com, digital marketing services portal seeing an increase in targeted traffic by 40% and in online sales leads by 80%. Redesigned key product sites that increased leads and engagement by 25% and reduced bounce rate from 60% to 19%.

Sr. Designer - usability and design

Reynolds and Reynolds · Dayton, Ohio Area

Nov 2007 – Aug 2009(1 yr 10 mos)

Provided interface and visual design guidance for dealerPAD, an iPad app increasing customer reach outside of the sales and service area in a car dealership. Customers using the CRM tool have seen a 9.7% increase in service revenue.

UX Designer

The Reynolds and Reynolds Company · Dayton, Ohio, United States

Nov 2004 – Aug 2007(2 yrs 10 mos)

User Experience Design Consultant

Independent Consultant · Dayton, Ohio Area

Mar 2001 – Oct 2004(3 yrs 8 mos)

Provided guidance on user experience, interface design and web marketing strategies for companies pressed for time. Clients include Microsoft, Target Corp, Nestle Nesquik and Nationwide Financial. Help companies align business goals with their online brand, applying methodologies such as brand audit, content gap analysis, principles of usability and design. 2002 - 2004 Took sabbatical to attend graduate school at Ohio State.