Erik Norgaard

Fractional CDO / Product Design Lead

No-company. (Self-employed.) · Los Angeles Metropolitan Area

Mar 2026 – Present(2 mos)

Vice President Creative & Brand Strategy

loanDepot · Irvine, CA

Aug 2024 – Feb 2026(1 yr 7 mos)

Enterprise Brand Leadership in Mortgage Lending Industry Strategic Brand Initiatives: Directed enterprise-level branding across web platforms, product design, video production, social media campaigns, retail experiences, direct marketing, joint ventures, and events. Successfully developed cohesive strategies that enhanced brand visibility and engagement across multiple channels. Cross-Functional Collaboration: Led teams across departments to execute high-impact campaigns, ensuring alignment between marketing, product development, and customer experience goals. Results-Driven Leadership: Spearheaded initiatives that improved operational efficiency and drove measurable growth in brand performance. Innovative Problem-Solving: Leveraged data-driven insights and creative strategies to address complex challenges in the mortgage lending space. Effective Communication: Fostered strong relationships with internal stakeholders and external partners to ensure seamless execution of enterprise branding efforts.

Career transition

Career Break

Jun 2024 – Aug 2024(3 mos)

Refocusing efforts...

Founder

HOLLYFY MediaTech + FinTech SaaS · United States

May 2020 – May 2024(4 yrs 1 mo)

AI-Powered Matchmaking Software Connecting Content Creators and Advertisers Pioneering Innovation: Developed groundbreaking AI matchmaking SaaS designed to seamlessly connect content creators with advertisers, transforming the way partnerships are formed in the media and advertising industries. Visionary Leadership in B2B SaaS Mediatech: Specializing in forward-thinking strategies that redefine the industry landscape, with a focus on scalable, tech-driven solutions. Proven Success in Driving Transformation: Spearheaded innovative approaches that bridge the gap between content creation and advertising, delivering measurable results and industry impact. Strategic Vision Meets Technical Expertise: Combining advanced technical knowledge with strategic foresight to design cutting-edge software that anticipates and shapes future trends. Co-Founder of HOLLYFY.com: Played a key role in achieving significant growth for the platform, establishing it as a leader in the mediatech space. High-Impact Advertising Campaigns: Launched initiatives that resulted in a 150% increase in web traffic, driving visibility and engagement. Dynamic Team Leadership: Successfully managed a distributed, cross-functional team across software development, operations, finance, marketing, and customer support, increasing overall productivity by 40%.

Creative Director • UX/UI Design Lead

Razorfish · Greater Los Angeles Area

Nov 2015 – May 2020(4 yrs 7 mos)

Brand Redesign, Product Design and Design Leadership Across Multiple Global Brands. Bridged dual corporate (Razorfish & PublicisSapient) functioning as product design lead for both organizations. Product Redesign Expertise: Spearheaded UX/UI design systems and product redesigns for high-profile projects, including Acura/Honda web domains, UPS enterprise SaaS applications, Hyundai/Genesis apps, and the CyberSource website. Delivered scalable design solutions that enhanced user experiences and aligned with business goals. Leadership & Team Building: Directed a cross-functional team of 20+ UX/UI designers, art directors, writers, QA specialists, and graphic artists to deliver award-winning digital products. Built strong relationships with Honda executives, leading to oversight of both Acura and Honda web domains and achieving JD Power Best-in-Class recognition. Strategic Vision: Led UPS product design initiatives for a $55M+ B2B SaaS enterprise application. Oversaw system architecture, ensuring alignment with business objectives while driving innovation and operational excellence. Innovation & Collaboration: Streamlined processes across departments, aligning cross-functional leads to improve collaboration and achieve record operating margin growth. Mentorship & Communication: Actively mentored team members and fostered internal/external communication to ensure project success and team cohesion.

Creative

72andSunny · Greater Los Angeles Area

May 2015 – Nov 2015(7 mos)

Google Ad Creative, Product Design Features, and Brand Partnerships Campaign Leadership: Directed the creation of innovative campaigns for Google Chromecast, Google App, and the Google/Star Wars brand partnership, delivering impactful results across product design and marketing initiatives. Market Success: Led the strategy behind Google Chromecast’s rise to become the #1 streaming device globally in Q3 2015, capturing 35% of the market share and outselling competitors like Roku, Apple TV, and Amazon Fire TV (Variety). Brand Integration: Spearheaded the Google/Star Wars collaboration, introducing themed app experiences across Gmail, YouTube, Maps, Chrome, and more. This groundbreaking integration showcased Google’s ability to merge technology with pop culture (TechCrunch). Innovation in Product Design: Delivered user-centric design solutions that bridged content creation with advanced streaming technology, enhancing customer engagement and satisfaction. Team Leadership: Collaborated with cross-functional teams to execute campaigns that drove measurable success in both product adoption and brand visibility.

Creative Director

Wix · Tel Aviv District, Israel

Dec 2014 – Feb 2015(3 mos)

Super Bowl Advertising Campaign Social Media Campaign Management: Traveled to Israel to lead Wix's Super Bowl advertising campaign, overseeing the social media war room and follow-through initiatives while reporting directly to the CMO. Successfully managed cross-functional teams to execute a globally impactful campaign. Strategic Brand Growth: Identified growth opportunities in the U.S. market through celebrity partnerships, targeted social media marketing, and a high-profile Super Bowl campaign. These efforts amplified consumer engagement and drove sales consideration. Measurable Impact: Contributed to Wix's 54% revenue increase in Q1 2015, reaching $44.5 million (Business Insider). The campaign resulted in 300 million global impressions and positioned Wix as a leader in website-building platforms. Executive Collaboration: Worked closely with the CEO and CMO to align marketing strategies with business objectives, leveraging the Super Bowl campaign to expand brand exposure and penetrate international markets. Innovative Marketing Execution: Delivered creative strategies that made Wix synonymous with website building, while opening doors for new partnership opportunities globally (Wix Financial Report Q1 2015).

Creative

Attik, Critical Mass, Deutsch, Pitch · Los Angeles Metropolitan Area

2011 – 2014(3 yrs)

Advertising and UX/UI Design Strategic Campaign Development: Provided consulting expertise to oversee the creation and execution of advertising campaigns across multiple channels, including UX/UI design, information architecture, TV commercials, out-of-home (OOH) advertising, and social media platforms. New Business Growth: Contributed to $55M+ in new business pitch wins by delivering innovative solutions that aligned with client objectives and market trends. Global Brand Partnerships: Led advertising initiatives for renowned brands such as Nike, Lexus, Pepsi, Toyota, HP, Samsung, HTC, New Amsterdam, McDonald's, and Multi-Show, driving consumer engagement and brand visibility. Consulting Expertise in UX/UI Design: Provided guidance on user-centered design systems to enhance usability and streamline customer journeys, ensuring alignment with business goals. Cross-Channel Integration: Developed cohesive strategies that optimized performance across web, video, social media, and retail platforms while leveraging data-driven insights for continuous improvement.

Associate Creative Director

VMLY&R · Irvine, California, United States

2008 – 2011(3 yrs)

Advertising Campaigns: Hot Wheels, Scrabble, Mattel, Southwest Airlines, and Chase Bank. • 34M+ organic YouTube views.