FractionalCXO
Marty Smith

Marty Smith

Fractional CTO

Driving AI & Digital Innovation | Scaling SaaS & Cloud | Cybersecurity/Risk/AML | Transforming Data into Growth | Award-Winning CIO/CTO | High-Growth Exec | Keynote Speaker | Board Advisor

Canton, United States

About

Driving Digital Transformation in FinTech, Retail, Healthcare, and SaaS

As a technology executive and digital transformation leader, I specialize in AI-driven fraud/risk analytics, cybersecurity, SaaS development, and cloud modernization. With 20+ years of experience leading enterprise software engineering, product development, and security initiatives, I have built and scaled high-impact technology solutions across numerous industries and enterprise SaaS platforms.

What I Do:

• Enterprise-Scale Technology Leadership – I’ve led global engineering teams at companies like Goldman Sachs, GreenSky, ChoicePoint (LexisNexis) and The Home Depot, delivering highly available fault tolerant platforms, secure systems processing, and AI-powered fraud detection systems.

• Risk & Cybersecurity Innovation – At ChoicePoint (LexisNexis), FFMC, GreenSky, and Goldman Sachs, I designed identity management, fraud prevention, and AML compliance solutions, mitigating risks and securing high-value transactions.

• SaaS & Cloud Product Development – From BNPL platforms at GreenSky to FinTech solutions at FINSYNC and SaaS-based identity verification at ChoicePoint (LexisNexis), I have led SaaS engineering teams, optimized DevOps practices, and scaled microservices architectures.

• Healthcare IT & Compliance – At TheraTx, Implantable Provider Group, and Alere, I modernized healthcare IT infrastructures, revenue cycle management platforms, and compliance frameworks, ensuring HIPAA compliance, security, and operational efficiency.

Let’s Connect:

If you're looking for a Fractional CIO, a technology transformation leader, or a consultant to optimize security, SaaS, or AI-driven risk analytics, let’s discuss how I can help drive measurable impact.

Experience

ProScore Technologies

CTO

ProScore Technologies · Atlanta, Georgia, United States

Nov 2025 – Present(6 mos)

Focused on transforming the technology and product delivery organization to better support growth and scale. My work centers on strengthening engineering foundations, improving delivery predictability, modernizing architecture and DevOps practices, and tightening alignment between product, engineering, and the business. The goal is simple: build a disciplined, scalable SaaS platform and a technology organization that can execute consistently as the business evolves.

M

CTO - Cofounder

Masterkeys.ai · Atlanta, Georgia, United States

Jan 2025 – Present(1 yr 4 mos)

Excited to lead this charge and rethink cybersecurity—stay tuned for what’s coming!

C

Advisor / Fractional CIO/CTO

Confidential · Atlanta, Georgia, United States

Jan 2024 – Present(2 yrs 4 mos)

Telmac Group,Blackstone and Cullen,Axsys AI,THG Advisors: Deliver strategic and AI-powered consultative services across application development, CRM, HCM, ERP, supply chain, online retail, vendor management, and analytics. Provide risk-free audits, cost analysis, and technology assessments to optimize performance, scalability, and ROI. Partner with CIOs and CTOs to develop roadmaps, automate workflows, and align business, product, and technology strategies. Engagements span verticals including cannabis retail, construction, personal injury care coordination, and e-commerce—supporting transformation efforts across CRM, ERP, supply chain, design centers, patient intake, financial workflows, and campaign management. Leverage cross-functional collaboration to reduce costs, improve vendor relationships, and drive innovation through AI/ML, automation, and predictive analytics.

FINSYNC

CIO

FINSYNC · Atlanta, Georgia, United States

Oct 2022 – Jan 2024(1 yr 4 mos)

Responsible for the design, strategy and technology associated with fraud, risk, and lending for Small Businesses. Using the latest advancements in big data and AI implemented the company’s first analytics system for financial scoring and decisioning with real time monitoring and AI modeling for fraud and risk

Goldman Sachs

Sr. Vice President (Goldman Sachs acquired GreenSky)

Goldman Sachs · United States

Sep 2021 – Oct 2022(1 yr 2 mos)

Responsible for the strategy and technology associated with fraud, risk, and cybercrime. Using the latest advancements in big data and AI implemented the company’s first advanced warning systems with real time monitoring and AI modeling for fraud, risk, and cybercrime defenses.

GreenSky®

SVP Head of Risk Science / CIO

GreenSky® · Atlanta, Georgia, United States

Jan 2018 – Oct 2022(4 yrs 10 mos)

Responsible for the strategy and technology associated with fraud, risk and cybercrime. Using the latest advancements in big data and AI implemented the company’s first advanced warning systems with real time monitoring and AI modeling for fraud, risk and cybercrime defenses

GreenSky®

CIO/CTO

GreenSky® · Atlanta, Georgia, United States

Oct 2013 – Oct 2022(9 yrs 1 mo)

Responsible for all Information Services to support a rapidly expanding financial services provider to include: Application development, data center and network operations, call center and telecom operations, product/project management, data analytics, credit decisioning, application support and help desk management. Responsible for providing to the executive team a vision and strategy of new products and services as well as new enabling technologies that will continue to provide new sales channel opportunities that complement the instant consumer financing vertical space.

GreenSky®

Advisory Board Member

GreenSky®

Jan 2013 – May 2022(9 yrs 5 mos)

IT Central Station

Advisory Board Member

IT Central Station

May 2012 – May 2022(10 yrs 1 mo)

Thrive Farmers

Fractional CIO/CTO

Thrive Farmers · Atlanta, Georgia, United States

Jan 2019 – Mar 2022(3 yrs 3 mos)

Provide Consultative Services for Application Development, CRM, HCM, ERP, Supply Chain, Online Retail, Packaging and Distribution, Vendor Management, Foreign Trade and Tracking, and Farm to Consumer Tracking.

Implantable Provider Group

CIO/CTO

Implantable Provider Group · Atlanta, Georgia, United States

Oct 2010 – Oct 2013(3 yrs 1 mo)

Responsible for all Information Services to support a rapidly expanding healthcare provider to include: Application development, data center and network operations, call center and telecom operations, product/project management, application support and help desk management. Responsible for providing to the executive team a vision and strategy of new products and services as well as new enabling technologies that will continue to provide new sales channel opportunities that complement the Implant Device Management vertical space.

A

CTO Consultant

Alere, Inc. · Atlanta, Georgia, United States

Mar 2010 – Oct 2010(8 mos)

Hired in to develop a technology road map to consolidate data centers, establish an architectural framework, assist with application and network performance, institute application monitoring and load testing and evaluate and define an organizational structure that would support the business objectives.

LexisNexis

Vice President Information Technology (LexisNexis acquired ChoicePoint)

LexisNexis · Atlanta, Georgia, United States

Sep 2008 – Mar 2010(1 yr 7 mos)

Corporate-wide governance of Information Services, managing all computing resources and guiding the development and execution of the architectural vision across all platforms. Leads a shared services organization covering IT, telecommunications, security, data center operations, customer service, and corporate systems. Offers strategic insights and thought leadership to the executive team on key technological capabilities and emerging IT trends.

LexisNexis

CIO / CTO

LexisNexis · Atlanta, Georgia, United States

Jul 2007 – Mar 2010(2 yrs 9 mos)

Corporate wide governance of Information Services for all computing resources, as well as development and execution of the architectural vision for all platforms. Runs a shared services organization for information technology, telecommunications, security, data center operations, customer service center and corporate systems. Provides thought leadership to the corporate executive team on key technology capabilities and information technology trends

LexisNexis

Business Unit CIO & Chief Architect

LexisNexis · Atlanta, Georgia, United States

Oct 2004 – Jul 2007(2 yrs 10 mos)

Business unit wide governance of Information Services for all computing resources, as well as development and execution of the architectural vision for all systems within the business unit. Provides business information, telecommunications, data center operations, and office systems technologies to improve productivity across the organization. Provides thought leadership to the business unit executives on effective knowledge management of business information and technology.

T

Director IT - Enterprise Architect

The Home Depot · Atlanta, Georgia, United States

Oct 1997 – Oct 2004(7 yrs 1 mo)

Responsible for Enterprise Architecture to include: application runtime architecture, business growth initiatives, infrastructure planning/strategy, and total systems management for all lines of business. Key platforms include: POS, Refunds/Returns, Tool Rental, Gift Registry, Payment Processing, Gift Card Services, Special Orders/Services, Web Commerce, On-line Catalog Systems, Business Intelligence and Data warehouse, Merchandising Systems, Financial Systems, People Systems, Supply Chain/Logistics and Distribution Systems, Order Fulfillment, and Call Center Systems. Systems are designed to handle different types of operational business environments such as EXPO, The Home Depot core stores, Villagers, Home Depot Flooring Stores, Home Depot Supply, Home Depot Landscape and Supply, BMG, RMA, IPUSA, Your Other Warehouse, Apex Plumbing and Supply, Georgia Lighting and the Design Center.

T

Director

TheraTx · Atlanta, Georgia, United States

Oct 1994 – Oct 1997(3 yrs 1 mo)

Responsible for Enterprise Architecture, Network and Data Center Operations to include: application runtime architecture, business growth initiatives, infrastructure planning/strategy, and total systems management for all lines of business. Key platforms include: Web Commerce, Financial Systems, People Systems, Patient Charting and Clinical Systems, Claims Processing and Billing Systems, Business Intelligence and Data warehouse

F

Manager Information Technology

FFMC/Online Financial/MicroBilt · Atlanta, Georgia, United States

Oct 1991 – Oct 1994(3 yrs 1 mo)

Responsible for the technical and administrative supervision of all Client/Server systems, applications software and embedded systems development across multiple platforms and operating systems. Broad line of business knowledge within the Financial Market, specifically within Bank Branch Automation, Identity Verification, Credit Verification, Loan Approval and Authorization, Payment processing, Collections and Retail Financing and Sales, Leasing and Renting Applications, POS Development and Automotive Dealership Franchise Lending.

P

Head of back office POS systems development

Perdata POS Systems (a division of Prodata Systems NV, Belgium) · Clearwater, Florida

Oct 1986 – Oct 1991(5 yrs 1 mo)

POS systems for Corporate owned and franchised owned businesses

A

Lead Developer

American Computer Enterprises · Virginia Beach, Virginia, United States

Oct 1983 – Oct 1986(3 yrs 1 mo)

Saas based offering of Accounting Software for Corporate owned and franchised owned businesses.

Expertise

Specialties

CommunicationStrategic PlanningLeadershipStrategyManagementData IntegrationManaged ServicesData ModelingEnterprise StorageIT Infrastructure ManagementExtract, Transform, Load (ETL)IT AuditDevOpsData EngineeringPayment Card Industry Data Security Standard (PCI DSS)Software ArchitectureData ManagementBusiness ManagementService DeliveryData GovernanceProcess ManagementComputer ScienceBudgetingData ArchitectureStorage VirtualizationC++C#Google Cloud Platform (GCP)C (Programming Language)TableauOperating SystemsPHPMySQLSalesforce.comDatabasesSQLHTMLMicrosoft AzureDocker ProductsJavaMicrosoft OfficeAmazon Web Services (AWS)AngularJSCascading Style Sheets (CSS)React.jsPMO ServicesSoftware IndustryContact CentersConsultingPMO set-upJavaScriptPython (Programming Language)Agile MethodologiesArtificial Intelligence (AI)Data CenterBusiness Process ImprovementApplication DevelopmentIT ManagementIT StrategyVendor ManagementIT GovernanceSaaSIT OperationsOutsourcingEnterprise ArchitectureDisaster RecoveryCloud ComputingVendor RelationsGovernanceBusiness AlignmentProcess ImprovementITILIntegrationSDLCSecurityProgram ManagementProject Portfolio ManagementBusiness StrategySoftware DevelopmentArchitectureEnterprise SoftwareSoftware Project ManagementInfrastructureInformation TechnologySolution ArchitectureData WarehousingBusiness IntelligenceCross-functional Team LeadershipTelecommunicationsProfessional ServicesVirtualizationIT Service ManagementPMOBusiness ProcessPMPCRMProduct ManagementBusiness ContinuityBusiness AnalysisExecutive Management

Past companies

ProScore TechnologiesMasterkeys.aiConfidentialFINSYNCGoldman Sachs

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