Corina Davis
Founder at Storyd - Transforming How Apparel is Designed, Made & Sold With AI | Mission-Driven Senior Executive, CLO & Team Leader 15+ Years | CHIEF Member
About
After 15+ years of scaling start-ups, navigating IPOs & ecommerce acquisitions - I’ve been busy building something new (& big) over the last 12 months.
Meet Storyd - a digital design platform that’s AI-powered and purpose-driven, with sustainability and premium quality at the heart. With endless options for customization made possible with an AI co-pilot, and a made-to-order model, Storyd is reshaping how apparel is designed, manufactured & sold.
For businesses & consumers, their imagination is the only limit.
For the $1.7T premium apparel market, we’re addressing it’s biggest flaws: inefficiency, overproduction & lack of personalization.
For the POD market, we’re up-leveling personalization with not just Print-on-Demand but Made-on-Demand within 72 hours, we’re ensuring premium quality of every product, and creating brand safe spaces for partners.
So, what brought me here?
In past chapters, my roles spanned Senior Executive, Chief Legal Officer, EVP & Corporate Secretary.
I’ve become known as an authentic “leader of leaders” who is deeply mission-oriented, brings sound commercial judgment, communicates effectively & defines a crystal clear vision.
I’ve always thrived in fast-paced, high-growth environments where I can add real strategic value to a business. I love the tough questions that push us out of our comfort zones, make us question how things are done & help us find the most creative solutions.
My deep expertise in POD and MOD evolved from serving as the most senior US member of a lean executive team at the Redbubble Group (ASX: RBL), a group of global online marketplaces for print-on-demand products by independent artists.
In my 10+ years there, I:
→ Worked closely with the Board & C-Suite
→ Helped scale Redbubble 100x from $10M early-stage market cap, to a height of $1B
→ Guided numerous ecommerce market expansions & acquisitions
→ Created their first ever ESG strategy & public report
→ Navigated their 2016 IPO
My side missions involve:
→ Acting as an advisor to multiple start-ups & other ventures
→ Member of CHIEF
→ Member of TechGC
→ Member of Internet Works & other General Counsel networks
→ Presenting to US Congressional Offices to represent a diverse range of tech voices
I’m excited to be starting a new chapter that feels like a powerful evolution of my path - mission-driven, rooted in experience & very energizing!
To anyone feeling curious about Storyd & the potential to partner up - DM me.
Experience
Founder at Storyd
Storyd
Dec 2023 – Present(2 yrs 5 mos)
Storyd is an AI-powered digital platform that’s transforming how apparel is designed, manufactured and sold. For both brands and consumers, Storyd allows customers to go from prompt to customized and premium quality apparel, within a sustainable Made-On-Demand model.
Fractional CLO & General Counsel | Startups → Public Companies | AI, IP, Compliance
CND Legal
Jan 2023 – Present(3 yrs 4 mos)
I partner with companies at every stage, from early startups to global, public organizations, as a fractional Chief Legal Officer and strategic legal advisor. With 13+ years of experience leading legal functions, I help teams move faster, reduce risk, and scale with confidence. I’ve built and led legal infrastructure from 0 → IPO, supporting high-growth companies across IP, AI and emerging technologies, employment, regulatory strategy, compliance, and international expansion. As a fractional partner, I embed with founders and executive teams to provide senior-level legal leadership, without the overhead of a full-time hire. Common ways I support clients: • Standing up legal functions from scratch • Acting as interim or fractional GC • Supporting fundraising, M&A, and commercial strategy • Structuring and protecting IP + brand assets • Navigating AI, data, and regulatory complexity • Preparing companies for scale, diligence, and international growth
Chief Member
Chief
Aug 2021 – Present(4 yrs 9 mos)
Chief is the only private network focused on women executive leaders and was launched to drive more women into positions of power and keep them there, cross-pollinate ideas across industries and companies (from start-ups to the Fortune 500) and effect change from the top down.
Charter Member
TechGC
Jun 2020 – Present(5 yrs 11 mos)
TechGC is a private, invitation-only organization for General Counsel of leading venture capital firms and venture-backed technology companies, as well as publicly traded companies.
Chief Legal Officer, Executive Vice President of Business Development and Corporate Secretary
Redbubble · San Francisco Bay Area
Oct 2017 – Dec 2022(5 yrs 3 mos)
Highly scalable public company and world’s largest on-demand marketplaces for independent artists. Joined at early stage (team of 20) and helped navigate high double-digit multiples (from $10M+ to $1B market cap at peak) and IPO. Serve on Redbubble Group's executive team, directly and closely support its public company Board of Directors and built/lead a multi-national legal department. Oversee business development, legal, policy, regulatory and corporate governance functions. Served on Due Diligence Committee and COVID-19 executive task force. Highlights of this diverse role include: • Helping define and implement company’s culture, mission, vision and values, • Collaborating with CEO and founder on all stages of the US$41M Teepublic acquisition, from initial conversation to integration, • Favorably resolving litigation, and • Creating and overseeing all intellectual property, ESG, privacy and data security, commercial legal advice and other matters.
President, Board Member, and Corporate Secretary, Redbubble, Inc. (subsidiary)
Redbubble
Nov 2015 – Dec 2022(7 yrs 2 mos)
General Counsel and Corporate Secretary
Redbubble · San Francisco Bay Area
Oct 2013 – Oct 2017(4 yrs 1 mo)
Oversaw all legal affairs of the company, including board advisement, M&A review, financings, intellectual property, litigation, employment law, cybersecurity, compliance, press/social media (including content and safety), policy/regulatory and other matters.
Legal Counsel
Redbubble
Jul 2012 – Oct 2013(1 yr 4 mos)
• Oversaw all legal affairs of the company, including board advisement on intellectual property and other compliance and risk management. • Built team to efficiently scale the business. • Handled all content/safety management (e.g., controversial content). • Created and implemented Redbubble’s equity plan. • Managed all employment law, contract drafting/negotiations, insurance coverage/renewals and legal support on social media, promotions and partnerships.
Independent Board Member | Board of Directors
Australian Digital Alliance
Oct 2016 – Jan 2021(4 yrs 4 mos)
The ADA provides policy expertise to government and its members on intellectual property, among other matters, and promotes progressive reform of copyright laws.
Intellectual Property and Litigation Associate | Attorney
Milstein Adelman, LLP
Feb 2011 – May 2012(1 yr 4 mos)
As an attorney at Milstein Adelman I was a member of the firm’s complex litigation group. My practice was focused on intellectual property law, where I worked to secure protection of our client’s trademark, copyright, trade secret rights and publicity rights. I also handled class actions and multi-party litigation related to unfair competition law and false advertising.
Litigation and Coverage Associate
McCurdy & Fuller LLP
2009 – 2011(2 yrs)
Advised domestic and international clients on range of high-profile business and complex coverage litigation, including health care, product liability, environmental law, real property, bad faith and general liability. Joined McCurdy from Mendes upon move from New York to California.
Associate
Mendes & Mount
2007 – 2009(2 yrs)
As an associate, strategized case management and risk and liability assessments, supervised local trial counsel nationwide and represented clients in proceedings and at mediations.
Education
University of Michigan
Bachelor of Arts (BA)
University of San Diego School of Law
Doctor of Law (JD)
Stanford University Graduate School of Business
Executive Program, Strategy and Organization
Expertise
Specialties