Linda Wittich

Fractional CRO and Fintech Growth SME (Founder)

Top Line Focus, LLC · United States

Oct 2019 – Present(6 yrs 7 mos)

Top Line Focus is my independent consultancy firm. I am the one and only employee. I help fintechs grow faster by becoming their fractional CRO. My focus: building, optimizing, running and owning their revenue engines across the full client lifecycle: Designing Strategy, Generating Leads, Developing Leads, Acquiring Clients, Onboarding Clients and Nurturing Clients. I’m a hands-on operator who dives deep into your product, market, and buyer personas. I refine messaging, build repeatable processes, remove blockers, and coach your team toward scalable success. My goal is always empowerment: transferring not just ownership of the revenue engines, but the operational fluency to run them well. That means building hard skills—like pipeline discipline and messaging precision—and soft skills, like coaching, strategic judgment, and leadership presence. The result: scalable growth that continues long after I step out. 𝗖𝗟𝗜𝗘𝗡𝗧 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧𝗦 - Outlier Group | Jul 2025 - Present | Strategic Advisor - fpPathfinder | Oct 2025 - Present | Head of Marketing - South Geeks | Oct 2025 - Dec 2025 | Sales Playbook - Spidr | Jul 2025 - Oct 2025 | Sales Playbook - College Financial Prep | Sep 2025 - Oct 2025 | Pivot Analysis - Marstone | Oct 2019 - Jul 2025 | Strategic Advisor, COO, CRO, Delivery Executive - Etana Group | Nov 2024 - Jun 2025 | New Business Strategic Advisor - Advintro | Nov 2023 - Apr 2024 | Value Proposition Messaging - Trust & Will | Dec 2023 - Mar 2024 | GTM Assessment - Females & Finance | Jul 2023 - Feb 2024 | COO, Strategic Advisor - Foresight Financial | Nov 2022 – Jan 2023 | Value Proposition Messaging - Wodwo | Aug 2022 – Nov 2022 | CRO - WealthForge Altigo | Dec 2019 – Oct 2022 | CRO - QCash Financial | Dec 2019 – Mar 2021 | CRO - Wodwo | Nov 2019 – Jan 2020 | Product-Market Fit Analysis

Managing Director, Sales & Strategic Account Management (CRO)

Finn AI

Jul 2018 – Oct 2019(1 yr 4 mos)

Vancouver-based Finn AI was acquired by Glia in 2022; during my tenure, we had just completed our Series A funding. Finn AI changed the way people talk about banking and personal finance. The market-leading Conversational Banking platform is a fully outsourced solution to allow firms to Engage, Empower and Enlighten customers as they do their everyday banking through a personalized virtual assistant. As a fully managed service offering built for Banking by Bankers with a robust pre-built taxonomy, banks were able to enjoy an accelerated time to market...often as much as 50-80%! As the Managing Director, I was responsible for Global Sales, Sales Operations, and Client Success.

Delivery Executive for Cognitive, Big Data & Analytics -Watson for Wealth

IBM · Greater New York City Area

Oct 2015 – Jun 2018(2 yrs 9 mos)

IBM [NYSE:IBM] is a $90+ billon multinational technology and consulting company. As a Delivery Executive, I was responsible for working with Tier 1 Wealth Management and other financial institutions to deliver cognitive and AI solutions across their enterprise. Often these include Digital Intelligent Virtual Agents for their customers, contact center personnel, and financial advisors, as well as the discovery of dark data for advancing their analytic tools to further personalize all interactions. I worked with firms to address real business challenges by consulting with them on digital transformation strategies, user engagement models, operating models, analytics, and middle office operations.

US Business Expansion Strategist & Sales Leader

Doxim · United States

May 2013 – Sep 2015(2 yrs 5 mos)

Doxim is a privately-held financial services technology firm that builds and delivers automated client onboarding, cloud based enterprise content management and advanced document processing solutions. Headquartered in Markham (Toronto), Canada. While at Doxim, I was responsible for expanding their presence in the US. That included setting strategy, establishing strategic partnerships, and executing on the sales plan.

Sales Coach to Startups

Top Line Focus, LLC · Various Locations

Jan 2012 – May 2013(1 yr 5 mos)

Top Line Focus (Generation 1) was an independently-owned business coaching organization focused on solopreneurs and pre-seed startups.

Senior Vice President, Business Builder, Client On-Boarding

Broadridge · Greater New York City Area

Aug 2008 – Nov 2011(3 yrs 4 mos)

Broadridge [NYSE:BR] is a leading provider of investor communications and technology-driven solutions to banks, broker-dealers, mutual funds and corporations globally. Delivered a new client onboarding platform for broker-dealers and their financial advisors. Responsible for all aspects of new product development from ideation and market assessment through design, development and delivery. Established blue ocean strategy by revamping a cost-reduction approach into a revenue-expansion strategy. Trained sales team on targeted markets, value proposition and pricing methodologies.

Senior Vice President, Sales Leader, Clearing & Outsourcing Solutions

Broadridge · Greater New York City Area

Nov 2004 – Aug 2008(3 yrs 10 mos)

Responsible for growing new account sales of correspondent clearing services. Hired and trained sales team from 0 to 11 quota carriers within first 16 months. Established managerial review processes for accepting new business. Won 22% of target market sales (comparable to top two competitors) for a total contracted value of more than $100 million.

Chief Administrative Officer, Sales Division (CAO)

Broadridge · Greater New York City Area

Mar 1999 – Nov 2004(5 yrs 9 mos)

Responsible for creating sales operations and market research teams to support $1.6 billion division supporting over 200 salespeople. Led division-wide reorganization; managed market size/share research; set sales goals; established hierarchal quota structure and held all producers accountable; re-engineered commission plans; defined and managed all sales forecasting, commission administration, sales training and sales automation systems.

Vice President, Strategic Planning & Marketing

The Depository Trust & Clearing Corporation (DTCC) · New York, New York, United States

Nov 1992 – Mar 1999(6 yrs 5 mos)

Responsible for creating and leading NSCC's Strategic Planning and Internal Consulting group. Key initiatives included improving the industry's safety and soundness by leading the strategy related to: - Merger with DTC - Centralized Government Clearance Facility - Intraday Surveillance and Monitoring System - Direct Registration System - New York Window

Assistant Vice President, Product Management

Citi · New York, New York, United States

Feb 1987 – Nov 1992(5 yrs 10 mos)

Business builder responsible for online short term investment systems (TransAxis and Sweeps) and online foreign exchange management system (Currency Trader). - Owned $46 million P/(L) - Marketplace leadership with TransAxis #1 marketshare and CurrencyTrader #2 marketshare - Led all product development as well as marketing and sales strategy - Created Product Plan template used by Citi's entire Cash Management Division