Lindsay Rios
Fractional CRO & GTM Yapper | 100 Powerful Women in Sales 2x & Sales Queen 2x | No Poopy Pipelines | Telling you what’s for dinner 👩🍳
About
Fractional CRO & GTM leader, RevOps nerd, allergic to mediocre culture, pretend LinkedIn thought leader, hype girl for working women & mamas.
Helping scaling start ups & SMBs through inflection points & growth roadblocks. When all that growth you got so far from inbounds and word of mouth suddenly stops & you don't know why, I do :)
(Hint, you don't need to start doing outbound, you just need an intentional GTM strategy)
Leading the way on how to grow your brand and business with my partner in crime, Mandy McEwen with The Next Wave
Edutaining you on...
#NoPoopyPipelines
Yappin' about why all your problems are probably because everyone is working towards a different ICP
Sticking to your non negotiables
Authentic brand building
Building orgs filled with people who love their job
Debunking founder myths
Scaling revenue by prioritizing the entire customer journey & customer experience
How NOT to use AI
Hubble expert, book easy time with me for advice in my contact info :)
Home chef & welcome any & all cooking discussions - follow along my #wtfsfordinner posts for your next dinner idea 👩🍳
PS..chances are, my hair is not the same color as you saw me last
Experience
Fractional CRO
Luminetics
Oct 2025 – Present(7 mos)
Luminetics is a Social GTM agency helping B2B teams grow their pipeline from LinkedIn. On-demand training, a proven social selling system, custom AI & coaching to turn your social selling into pipeline, without spending 3 hours a day on LinkedIn.
Board Advisor
RE:WORK TRAINING
Aug 2025 – Present(9 mos)
At re:WORK TRAINING, we help you stop chasing job openings and start moving like a closer. We’re a free nonprofit program backed by over 150 tech companies, built for people who’ve got potential, not just pedigrees. Whether you’ve been stuck in retail, tired of admin work, or just ready for a real shot, we got you. We teach the same sales skills companies use to bring in millions — and show you how to use them to land a job, get promoted, and build a career that pays.
Channel Leader - Revenue
Fractionals United
Dec 2023 – Present(2 yrs 5 mos)
Channel Leader for the Fractional Revenue Leaders in Fractionals United
Owner
GTM Done Right
Nov 2023 – Present(2 yrs 6 mos)
Helping scaling start ups & SMBs define, align & scale intentionally, with GTM strategies that work.
Fractional CRO
PowerChord, Inc.
May 2025 – Oct 2025(6 mos)
Fractional VP of Sales
Growth Machine
Mar 2024 – Jun 2025(1 yr 4 mos)
Growth Machine is a boutique SEO content agency partnering with leading B2C and D2C brands to create effective and lasting SEO results. We're a team of all women and made up of only senior level talent who execute a tested and proven process to get you a sustainable, long-lasting organic traffic so you can check “do something about SEO” off your to-do list!
Fractional CRO
ILC
Nov 2024 – Apr 2025(6 mos)
Intelligent Lighting Creations provides stage lighting rentals for concerts, events, trade shows and corporate meetings throughout the country. Our team includes lighting designers and the best production lighting technicians in the industry so that we can deliver the best solution for every event.
Fractional VP of Growth
Confident LIMS
Mar 2024 – Oct 2024(8 mos)
Confident is the best laboratory information management system (LIMS) for high-velocity analytical labs and their clients!
Head Of Sales
zeroheight (YC S19) · Dublin, California, United States
Mar 2021 – Dec 2023(2 yrs 10 mos)
Executive sales leader and key driver of GTM strategy in collaboration with Product, Marketing and Customer Success. Scaled revenue from 2-10+ million ARR resulting in 5x growth and transitioned majority of revenue from self serve to sales assisted Scaled sales org from 1 to 20+ across UK and US, consisting of RevOps, Partnerships, Enterprise and Mid-Market Sales teams (AE and SDR teams with management) also owning customer success, product marketing and sales engineering at various times First US hire, establishing US employee base and key contributor to foundation of company culture and people policies
Head Of Sales & interim Head of CS
zeroheight (YC S19) · San Francisco Bay Area
Oct 2021 – Jan 2022(4 mos)
Led customer success function until we found the right leader! Implemented and improved customer success foundations while onboarding and hiring CSMs.
Head of Sales and CX
TABLE · Berkeley, California, United States
Mar 2020 – Feb 2021(1 yr)
Head of Sales and Customer Experience to aide in the launch of TABLE and build out enterprise sales function Pre series A, first sales hire; built out GTM strategy, SOPs, CX foundations and affiliate program Hired, onboarded and managed Sales and CX (CS and support) teams; created employee onboarding and established culture club Part of GTM team collaborating on company strategy, roadmap and CX standards Met and presented to investors during fundraising Wrote content for blog, podcasts and core part of webinars
Corporate Sales Executive
HubSpot · Bay Area, CA
Jun 2019 – Mar 2020(10 mos)
*Returned to IC role to help establish Enterprise Bay Area presence and have great work life balance with family* Educated and helped enterprise businesses in San Francisco market with inbound marketing automation, sales enablement/CRM and customer service hubs via HubSpot growth platform #growbetter Strong collaboration with product team and executive leadership to help pilot new initiatives, discuss advanced customer onboarding and cross-team selling June 2019 Top Gun Award
National Sales Manager
SmartZip · Pleasanton, CA
Dec 2017 – Jun 2019(1 yr 7 mos)
Mentored and led SMB and MM segment Responsible for 15-25 in office and remote AEs while building out and improving sales process, forecasting/surpassing sales department goals and contributing to enterprise sales motion Collaborated with all department heads for go-to market strategy, product roadmap, sales and CS initiatives Lead in company culture club
Regional Sales Manager
SmartZip · Pleasanton
Jul 2016 – Nov 2017(1 yr 5 mos)
Responsible for hiring, onboarding and leading regional sales team of 10-13 reps Collaborated with fellow regional managers and executive sales leadership to determine monthly sales strategies, goals, training and incentives Hired and onboarded AES during hyper growth stage along with supported during restructuring Led national trade show teams for record breaking sales and large revenue stream
Sr. Account Executive
SmartZip
Jul 2014 – Jul 2016(2 yrs 1 mo)
Top performer through cold outbound prospecting and strong referral strategy with a solution based selling approach within midwest territory Full sales cycle selling while maintaining client relationships for expansion and referrals Traveled to territory for in-person meetings, large speaking opportunities and part of national trade show sales team Team leader; contributed to building out new sales strategies, training and logistics
Lease portfolio manager
Hendrick Automotive Group · Pleasanton, California
Aug 2013 – Jul 2014(1 yr)
Oversaw lease portfolio for East Bay BMW and MINI to ensure maximum retention and increased revenue Collaborated with BMW of North America and BMW Financial Services and other lease portfolio managers nationally
MINI motoring advisor
Hendrick Automotive Group · East Bay MINI, Pleasanton
Jun 2010 – Jul 2013(3 yrs 2 mos)
Educated customers about the brand and history of MINI to represent the unique attitude of MINI, resulting in an easy and enjoyable car purchasing experience Management of own customer and referral base Top advisor for units, revenue and customer experience surveys 2011 Achievements in Motoring award from MINI
Operations Manager
Campus Recreation · Irvine, ca
May 2007 – Jun 2010(3 yrs 2 mos)
Manager of student employees while overseeing the safety of gym members and facilities First responder of First Aid and CPR PRO Member of hiring committee and employee promotion Most Valuable Employee 2009-2010
Education
UC Irvine
BA, Cognitive Psychology
UC Berkeley extension
Post Bac. work, pre medical
Expertise
Specialties