FractionalCXO
Lindsay Rios

Lindsay Rios

Fractional CRO

Fractional CRO & GTM Yapper | 100 Powerful Women in Sales 2x & Sales Queen 2x | No Poopy Pipelines | Telling you what’s for dinner 👩‍🍳

San Francisco, United States

About

Fractional CRO & GTM leader, RevOps nerd, allergic to mediocre culture, pretend LinkedIn thought leader, hype girl for working women & mamas.

Helping scaling start ups & SMBs through inflection points & growth roadblocks. When all that growth you got so far from inbounds and word of mouth suddenly stops & you don't know why, I do :)

(Hint, you don't need to start doing outbound, you just need an intentional GTM strategy)

Leading the way on how to grow your brand and business with my partner in crime, Mandy McEwen with The Next Wave

Edutaining you on...

#NoPoopyPipelines

Yappin' about why all your problems are probably because everyone is working towards a different ICP

Sticking to your non negotiables

Authentic brand building

Building orgs filled with people who love their job

Debunking founder myths

Scaling revenue by prioritizing the entire customer journey & customer experience

How NOT to use AI

Hubble expert, book easy time with me for advice in my contact info :)

Home chef & welcome any & all cooking discussions - follow along my #wtfsfordinner posts for your next dinner idea 👩‍🍳

PS..chances are, my hair is not the same color as you saw me last

Experience

Luminetics

Fractional CRO

Luminetics

Oct 2025 – Present(7 mos)

Luminetics is a Social GTM agency helping B2B teams grow their pipeline from LinkedIn. On-demand training, a proven social selling system, custom AI & coaching to turn your social selling into pipeline, without spending 3 hours a day on LinkedIn.

RE:WORK TRAINING

Board Advisor

RE:WORK TRAINING

Aug 2025 – Present(9 mos)

At re:WORK TRAINING, we help you stop chasing job openings and start moving like a closer. We’re a free nonprofit program backed by over 150 tech companies, built for people who’ve got potential, not just pedigrees. Whether you’ve been stuck in retail, tired of admin work, or just ready for a real shot, we got you. We teach the same sales skills companies use to bring in millions — and show you how to use them to land a job, get promoted, and build a career that pays.

Fractionals United

Channel Leader - Revenue

Fractionals United

Dec 2023 – Present(2 yrs 5 mos)

Channel Leader for the Fractional Revenue Leaders in Fractionals United

GTM Done Right

Owner

GTM Done Right

Nov 2023 – Present(2 yrs 6 mos)

Helping scaling start ups & SMBs define, align & scale intentionally, with GTM strategies that work.

PowerChord, Inc.

Fractional CRO

PowerChord, Inc.

May 2025 – Oct 2025(6 mos)

Growth Machine

Fractional VP of Sales

Growth Machine

Mar 2024 – Jun 2025(1 yr 4 mos)

Growth Machine is a boutique SEO content agency partnering with leading B2C and D2C brands to create effective and lasting SEO results. We're a team of all women and made up of only senior level talent who execute a tested and proven process to get you a sustainable, long-lasting organic traffic so you can check “do something about SEO” off your to-do list!

ILC

Fractional CRO

ILC

Nov 2024 – Apr 2025(6 mos)

Intelligent Lighting Creations provides stage lighting rentals for concerts, events, trade shows and corporate meetings throughout the country. Our team includes lighting designers and the best production lighting technicians in the industry so that we can deliver the best solution for every event.

Confident LIMS

Fractional VP of Growth

Confident LIMS

Mar 2024 – Oct 2024(8 mos)

Confident is the best laboratory information management system (LIMS) for high-velocity analytical labs and their clients!

zeroheight (YC S19)

Head Of Sales

zeroheight (YC S19) · Dublin, California, United States

Mar 2021 – Dec 2023(2 yrs 10 mos)

Executive sales leader and key driver of GTM strategy in collaboration with Product, Marketing and Customer Success. Scaled revenue from 2-10+ million ARR resulting in 5x growth and transitioned majority of revenue from self serve to sales assisted Scaled sales org from 1 to 20+ across UK and US, consisting of RevOps, Partnerships, Enterprise and Mid-Market Sales teams (AE and SDR teams with management) also owning customer success, product marketing and sales engineering at various times First US hire, establishing US employee base and key contributor to foundation of company culture and people policies

zeroheight (YC S19)

Head Of Sales & interim Head of CS

zeroheight (YC S19) · San Francisco Bay Area

Oct 2021 – Jan 2022(4 mos)

Led customer success function until we found the right leader! Implemented and improved customer success foundations while onboarding and hiring CSMs.

TABLE

Head of Sales and CX

TABLE · Berkeley, California, United States

Mar 2020 – Feb 2021(1 yr)

Head of Sales and Customer Experience to aide in the launch of TABLE and build out enterprise sales function Pre series A, first sales hire; built out GTM strategy, SOPs, CX foundations and affiliate program Hired, onboarded and managed Sales and CX (CS and support) teams; created employee onboarding and established culture club Part of GTM team collaborating on company strategy, roadmap and CX standards Met and presented to investors during fundraising Wrote content for blog, podcasts and core part of webinars

HubSpot

Corporate Sales Executive

HubSpot · Bay Area, CA

Jun 2019 – Mar 2020(10 mos)

*Returned to IC role to help establish Enterprise Bay Area presence and have great work life balance with family* Educated and helped enterprise businesses in San Francisco market with inbound marketing automation, sales enablement/CRM and customer service hubs via HubSpot growth platform #growbetter Strong collaboration with product team and executive leadership to help pilot new initiatives, discuss advanced customer onboarding and cross-team selling June 2019 Top Gun Award

SmartZip

National Sales Manager

SmartZip · Pleasanton, CA

Dec 2017 – Jun 2019(1 yr 7 mos)

Mentored and led SMB and MM segment Responsible for 15-25 in office and remote AEs while building out and improving sales process, forecasting/surpassing sales department goals and contributing to enterprise sales motion Collaborated with all department heads for go-to market strategy, product roadmap, sales and CS initiatives Lead in company culture club

SmartZip

Regional Sales Manager

SmartZip · Pleasanton

Jul 2016 – Nov 2017(1 yr 5 mos)

Responsible for hiring, onboarding and leading regional sales team of 10-13 reps Collaborated with fellow regional managers and executive sales leadership to determine monthly sales strategies, goals, training and incentives Hired and onboarded AES during hyper growth stage along with supported during restructuring Led national trade show teams for record breaking sales and large revenue stream

SmartZip

Sr. Account Executive

SmartZip

Jul 2014 – Jul 2016(2 yrs 1 mo)

Top performer through cold outbound prospecting and strong referral strategy with a solution based selling approach within midwest territory Full sales cycle selling while maintaining client relationships for expansion and referrals Traveled to territory for in-person meetings, large speaking opportunities and part of national trade show sales team Team leader; contributed to building out new sales strategies, training and logistics

H

Lease portfolio manager

Hendrick Automotive Group · Pleasanton, California

Aug 2013 – Jul 2014(1 yr)

Oversaw lease portfolio for East Bay BMW and MINI to ensure maximum retention and increased revenue Collaborated with BMW of North America and BMW Financial Services and other lease portfolio managers nationally

H

MINI motoring advisor

Hendrick Automotive Group · East Bay MINI, Pleasanton

Jun 2010 – Jul 2013(3 yrs 2 mos)

Educated customers about the brand and history of MINI to represent the unique attitude of MINI, resulting in an easy and enjoyable car purchasing experience Management of own customer and referral base Top advisor for units, revenue and customer experience surveys 2011 Achievements in Motoring award from MINI

C

Operations Manager

Campus Recreation · Irvine, ca

May 2007 – Jun 2010(3 yrs 2 mos)

Manager of student employees while overseeing the safety of gym members and facilities First responder of First Aid and CPR PRO Member of hiring committee and employee promotion Most Valuable Employee 2009-2010

Education

UC Irvine

UC Irvine

BA, Cognitive Psychology

U

UC Berkeley extension

Post Bac. work, pre medical

Expertise

Specialties

Customer SatisfactionMedical TerminologyMedical EducationMedical RecordsMedical CodingSales ProcessSales OperationsAutomotiveHIPAACredit ManagementValue Based SellingMarket AnalysisProject ManagementCustomer ServiceTeam BuildingTrainingCpr CertifiedAutomobileMarketingPurchasingOrganizationLeadershipTeam LeadershipDependable Team PlayerHighly responsiblePassion for Helping OthersMulti TaskingCommunicationManagementNegotiationAnalysisVehiclesMicrosoft WordSalesforce.comMicrosoft ExcelProfitAccount ManagementOperations ManagementSellingSalesBusiness PlanningProcess ImprovementInventory ManagementSales ManagementSales PresentationsPricingRecruitingForecastingNew Business DevelopmentRetail

Past companies

LumineticsRE:WORK TRAININGFractionals UnitedGTM Done RightPowerChord, Inc.

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