Marcelo Caputo

Fractional CRO & Fractional Chief Growth & Strategy Officer (CGSO)

Wiiprot · Miami, Florida, United States

Oct 2025 – Present(7 mos)

Wiiprot is an AI-enabled Connected Workers SaaS platform digitizing critical frontline workflows (work permits, inspections, critical controls, audits, traceability) to improve safety, compliance, and productivity. Led GTM repositioning: defined target customers and vertical plays (Industrial, Oil & Gas, Food, Healthcare, Logistics, Energy, Packaging), messaging, packaging, and executive narrative. Built the revenue operating system: pipeline stages, KPIs/forecast cadence, sales enablement assets, account planning, and deal governance. Designed growth motions: outbound + account based marketing, discovery frameworks, qualification standards, and conversion discipline. Developed partner strategy: identified/structured alliances to accelerate distribution and implementation capacity. Implemented “execution rhythm”: weekly pipeline reviews + monthly performance reviews + account plans to sustain predictable growth.

Member Board of Directors

Corporación Digitel · Miami, Florida, United States

Jul 2024 – Present(1 yr 10 mos)

Senior Vice President | Client Partner | IT Profesional Services | Digital Transformation | B2B

Globant · Miami, Florida, United States

Oct 2020 – Jun 2024(3 yrs 9 mos)

Globant is a digitally native software company where innovation, design, and engineering meet scale. We use the Artificial Intelligence technology in the digital and cognitive fields to transform organizations in every aspect. We empower organizations for a digital and cognitive revolution. We use leading-edge technologies to provide clients with unique and innovative solutions to business challenges. I am a strategic digital partner leading a portfolio of Fortune 500 clients. Responsible for business development, account strategy, and ensuring my client have the best possible digital solutions to grow their businesses and succeed. Providing strategic consultation, execution roadmap, and operational scale to clients’ digital transformation initiatives. • Strategically lead a portfolio of Fortune 500 US clients, driving business development and account strategy to deliver optimal digital solutions for clients such as Coca-Cola, Mastercard, VISA, GE Digital, Santander, Scotiabank, Fedex, UPS, Akamai, Millicom, SVB, Mapfre, Sabadell. Achievements: • Signed four Global MSA as a preferred vendor with VISA, Mastercard, Coca-Cola and Silicon Valley Bank. • Developed P&S at Yellow Pepper, a VISA Direct affiliate for cross-border payments. • Closed a partnership agreement with Mastercard for providing our Lightning / Blockchain wallet service. • Built a Rick Management service for the 200 tier 2 banks for VISA Latam and SDK integration. • Data and Digital Marketing assessment for Coca-Cola bottlers worldwide and Wabi B2B platform software archeology using artificial intelligence tools.

Chief Executive Officer | Chief Revenue Officer | Biotechnology | B2B | Business Development

IGENOMIX · Miami, Florida, United States

Dec 2019 – Sep 2020(10 mos)

Developing services to help your patients achieve their dreams of having a healthy baby at home, with science on your side. Leader company owned by a Private Equity that provides genetic services for In Vitro Fertilization patients. • Managed to oversaw, developed, and expanded the genetic testing business accountable for $45 MM P&L for almost 400 IVF clinics nationwide. • Launched a new testing service portfolio and due diligence potential acquisitions to expand the operations nationwide. • Led a team of 8 (eight) direct reports, V.P. Sales, Laboratory, Scientific Advisor, Finance, Customer Support, and Genetic Counselors Directors, Marketing, Human Resources Managers, with almost 100 employees. Achievements: • Accomplished 6 % YTD and 21% YoY, budget achievement. • Received CLIA certification and reconverted our three labs to launch the RT-PCR COVID19 test. • Developed the health insurance in-network Carrier Screening test portfolio. • Launched three new genetic tests in the market: Non-Invasive PGTA, EMMA & ALICE. • Due Diligence for M&A a new U.S. genetic laboratory in Grand Rapids.

Vice President | Global Accounts | B2B | Mobile Payments | Fintech | Financial Services | Banking

Veritran · Miami, Florida, United States

May 2017 – May 2019(2 yrs 1 mo)

Leader Low Code, secure Omni-channel Digital and Mobile Payments business solution platform provider for the financial, supply chain, and retail. • Built and developed the Global Account Team for managing multinational banks based in Spain and the U.S., like Citibank, BBVA, Santander, Sabadell, Scotiabank, HSBC, Scotiabank, Visa, and MasterCard. • Developed two new business partners and distribution channels, like Accenture and GFT. Achievements: • Received the certification in the Token Service Provider Program with Visa and MasterCard. • Developed new BBVA and Citibank mobile banking applications.

Chief Revenue Officer | Consulting Services | Digital Transformation | Fintech | Telecommunications

KPU Global Solutions · Miami, Florida, United States

Aug 2014 – Apr 2017(2 yrs 9 mos)

We shape the future in the B2B market, helping companies to move from strategy to successful implementation. Strategic consulting sales and business development projects for Digital Transformation, Technology, Telecommunications, and FinTech companies focus on Latin America. • Consulting and Business Development projects for Telecom and Tech companies focus in Latin America. Achievements: • Strategic design B2B organization for at Cable & Wireless, Liberty Latin America and ETB, Colombia. Millicom, & Digicel. • 3 Year Strategic plan in Latin America for Akamai Technologies. • Outsourcing sales and business development organization in Latin America for Riverbed. • GLG consultant in Latin America for Submarine cable VC investing projects, regional telecom insights, Brazil market projections. • Business Plan Valuation of Trans Ocean Network, in Panama for new investors funding. • Landa Club member advisor in Latin America • Business plan and go to market strategy for CHT in Dominican Republic. • Board of Director for We Cisneros Family Office.

Chief Revenue Officer | Business Development | Advisory Board

5BARz International Inc. · Miami, Florida, United States

Aug 2014 – Jul 2015(1 yr)

Most innovative small cell cellular network infrastructure device for boosting signals to improve high-quality voice, data, and video reception. Managed the international expansion into Latin America, promoting contracts with major cellular carriers. • Developed international expansion into Latin America, creating subsidiaries in Brazil, Mexico, Colombia, and Argentina. • Promoted contracts with major cellular carriers like Telefonica, TIM, Claro, and Oi. • Led a team of 5 (five) direct reports, V.P. Sales, and 4 (four) country managers in Mexico, Brazil, Argentina, and Colombia, and around 8 (eight) indirect reports. Achievements: • Performed device field tests certification for regional telecommunications carriers. • Signed two collaborative agreement with Telefonica for testing in Mexico and Brazil • Built a two-year business plan a detailed budget, including sales, expenses, human resources, and capital requirements. • Received an anticipate a $10 million funding commitment from Blackstone Investment Banking.

Chief Executive Officer | Global Accounts | Data Center | Telecommunications | International Sales

Telefónica · Miami, Florida, United States

Jan 2011 – Jun 2014(3 yrs 6 mos)

Top10 world's largest telecommunication companies, headquartered in Spain, service in Europe, Latin America, Asia Pacific, and revenues exceeding $ 72 Billion. • Aligned U.S. operations with a global multinational model to increase profitability and expand the customer base. • Improved brand awareness and developed a positive 4 million cash flow of $200 million P&L in the U.S. market. • Expanded global operations into Sweden, Netherland, Switzerland, Italy, China, and Singapore for $1 billion in revenue. • Led a team of 8 (eight) direct reports, CFO, CTO, V.P. Sales, V.P. Marketing, V.P. Engineering, V.P. Pos Sales, Director Human Resources and Legal, Director, and around 400 indirect reports, 260 in USA and 140 in the rest of the world, Achievements: • Turned around the company into free positive cash flow in three years. . • Achieved a revenue growth of 15% over three years that make the company be in free positive cash flow for first time. • Restructured the company operations of the Data Center, opening distribution centers in New York City, Silicon Valley, Seattle, Chicago, Atlanta, Houston, and Dallas. • Restructured 70% of the management team during the first semester 2011, implementing cost controls and new efficient processes, implement Salesforce CRM and collaboration Link tool for manage remoted teams. • Doubled sales to $260 million within three years, signing new global contracts with G.M., Amazon, Nokia Solutions Networks, Coca-Cola, Zara, Walmart, John Deere, JPMorgan, Starbucks, and Intel. • Expanded Miami data center business to increase capacity by 50% and double customer base. • Increased brand awareness, achieving recognition in the Gartner magic quadrant for global telecoms operator in 2013.

Vice President | Enterprise Customers | B2B | Mobile | Fix Lines | Data Center

Telefónica · Mexico City Area, Mexico

Sep 2007 – Dec 2010(3 yrs 4 mos)

A subsidiary of Telefonica Spain; second-largest national telecommunications service provider serving more than 24 million customers. • Dual reported to CEO of Mexico and Executive V.P. Enterprise Customers Division. • Managed customer service business unit responsible for U.S. $80M P&L with a headcount of 280 employees. • Built an 800 enterprise customer base by establishing a portfolio of converged fixed and mobile communication services. • Led a team of 6 (six) direct reports, Director of Finance, Sales, Marketing, Engineering, Pos Sales, and Operations. Achievements: • Launched a new disruptive mobile-fixed service to the market to compete with Telmex – America Movil • Established an initial revenue growth rate of 100%, taking a 10% YOY market share from competitors and meeting sales quotas of 100% each fiscal year. • Achieved 100% income over a target for three consecutive years and OIBDA quota by 126% over the period. • Increased customer unit profitability from -6% to 17 % within three years. • Developed partnership agreements with leading mobile and fixed vendors earning $80 million in revenue and an OIBDA of 126% from 50% mobile and IT services.

Director | Global Accounts | Head of Global Sales

Telefónica · Madrid Area, Spain

Feb 2002 – Aug 2007(5 yrs 7 mos)

A fully integrated telecommunication provider is serving 325 million customers in 22 countries. • Created first global multinational customer unit of the company covering a footprint of 22 countries, Spain, UK, Ireland, Check Republic, Germany, France, Italy, Switzerland, U.S., Mexico, Brazil, Argentina, Chile, Peru, Colombia, Venezuela, Panama, Guatemala, Honduras, El Salvador, Ecuador, and Uruguay. • Led a team of 4 (four) direct reports, Sales Directors, Marketing Manager, Engineering Manager, Pos Sales Manager, and around 350 indirect reports in Latin America, the U.S., and Europe. Achievements: • Established a single centralized service portfolio using account teams and a global account management system. • Built strong sales teams increasing business by 50 new accounts and $600 million in sales. • Expanded to meet the increasing service needs of major Spanish multinational companies, including Santander, BBVA, Mapfre, Repsol, Gas Natural, Zara, Sol Melia, NH, Amadeus, Volkswagen, Carrefour, Peugeot, HSBC, Unilever, and Nestle.

Asociate Profesor

IE Business School · Madrid, Community of Madrid, Spain

Jan 2007 – Dec 2007(1 yr)

Launched the brand new Key Account Management (KAM) lecture under the commercialization module for students at the MBA program.