FractionalCXO
René Grossrieder, MBA

René Grossrieder, MBA

Fractional CRO

Chief Revenue Officer | Scaling Global Sales, Marketing & Revenue Teams | GTM Strategist | AI-Driven Sales Ops | Enterprise Leader and Growth Architect

Rancho Santa Fe, United States

About

Transforming potential into performance has been the throughline of my career. It's how I help companies achieve sustainable growth—by aligning go-to-market execution with customer value in a way that’s focused and streamlined. Whether I'm building a sales team from the ground up, leading international expansion, or overhauling revenue operations with AI and analytics, my focus stays consistent: outcomes, alignment, and impact.

I’ve spent my career leading revenue functions that outperform expectations—delivering strategic clarity, operational excellence, and high-velocity execution across sales, marketing, customer success, and partnerships. My strength lies in simplifying complex systems and building scalable growth engines while cultivating high-performance cultures grounded in accountability and authenticity.

Key Achievements:

► Grew ARR by 384.76%, scaling revenue from $9.3M to over $45M while sustaining a 19.1% CAGR

► Expanded a global revenue team by 400%, boosting velocity and enterprise coverage

► Drove 1,325% international ARR growth, launching GTM in new global markets

► Increased sales productivity by 266.39% using AI, analytics, and precision sales operations

Outside of work, you’ll find me on the slopes—I’ve been skiing since I was two years old and have carved lines on mountains around the world. Staying fit is a core part of who I am. I train weekly and am passionate about nutrition, specifically macro management and how food science impacts performance and energy.

If you’re passionate about go-to-market strategy, scaling teams, or driving repeatable revenue growth, let’s connect.

Specialties: SaaS Growth Strategy | Go-To-Market Leadership | AI in Sales Ops | Enterprise Sales | International Expansion | Revenue Team Scaling | Forecasting Accuracy | Strategic Partnerships | SDR & BDR Enablement | Sales Methodologies (MEDDPICC, SPIN) | Pipeline Management | Customer-Centric Selling | Operational Efficiency | Private Equity Growth | Leadership Development

Experience

Benchmark International

Chief Revenue Officer (CRO)

Benchmark International · Tampa, Florida, United States

Sep 2025 – Present(8 mos)

I am responsible for ~ 100-person deal origination team that includes business development, field sales, partnerships, advisory and demand marketing. Specializing in the sale of mid-market companies, our transaction teams operate from offices across the globe, representing clients in a wide variety of industries. Our unique, technology-driven approach connects sellers with the right acquirers—whether local or international—through a combination of proprietary databases, deep market insight, and strategic outreach.

ChartLamp

Fractional CRO, Investor and Board Member

ChartLamp · San Diego, California, United States

Dec 2023 – Present(2 yrs 5 mos)

Helped guide early-stage product development and market validation for a MedTech SaaS platform. Supported fundraising and GTM development during launch. ● Advised MVP and go-to-market plan, resulting in successful first customer acquisition in Q1 2025 ● Drove investor readiness and pitch development in early-stage growth

Full Circle Strategies

Principal - CRO

Full Circle Strategies · Rancho Santa Fe, California, United States

Dec 2023 – Present(2 yrs 5 mos)

Management Consulting.

ePeople AI

Fractional CCO

ePeople AI · Rancho Santa Fe, California, United States

Nov 2024 – Mar 2025(5 mos)

Management Consulting.

Technology Services Industry Association (TSIA)

Senior Vice President, Global Sales

Technology Services Industry Association (TSIA) · San Diego County, California, United States

Mar 2015 – Feb 2024(9 yrs)

Joined TSIA during a pivotal phase and scaled the entire revenue operation into a high-growth, enterprise-focused engine. I built a globally distributed sales org, introduced AI-driven sales operations, and created a repeatable model for growth across multiple verticals and geographies. ● Scaled ARR from $9.3M to over $45M, delivering over $63M in new business revenue ● Sustained 19.1% CAGR over nine years ● Increased average deal size by 329% with cross-sell and premium value packaging ● Expanded global sales org from 8 to 30+, including VP, Directors, AEs, RevOps, and SDRs ● Spearheaded international expansion, leading to 1,325% growth in global ARR ● Built proprietary forecasting and discovery systems, improving forecast accuracy to within 5–8% ● Reduced discounting from 23.67% to 6.65% by deploying value-selling methodologies ● Boosted productivity by 266.39% through AI and analytics integration

Crisis24

Executive Vice President, Worldwide Sales and Marketing (MIR3 Software)

Crisis24 · San Diego County, California, United States

Apr 2009 – Apr 2014(5 yrs 1 mo)

Took ownership of the company’s revenue engine, building a global go-to-market motion that not only elevated brand value but also delivered exponential growth. Played a critical role in positioning the business for acquisition while scaling channel and direct sales success. ● Increased enterprise revenue by 171.8% to over $25M ● Achieved 449% YoY growth in channel revenue with redesigned GTM and enablement ● Scaled partner ecosystem to 116+, including top tech giants and integrators ● Elevated brand to Gartner MQ top-right quadrant and Deloitte Fast 500 recognition ● Built a global marketing engine, increasing lead growth by 600% and qualification rates ● Drove European GTM to profitability within six months

Motorola Solutions

Vice President, North American Sales and Global Marketing (Twisted Pair Solutions)

Motorola Solutions

2006 – 2007(1 yr)

Led a successful rebrand and demand-generation overhaul during a critical growth window. Elevated the company’s partner strategy and digital presence, supporting industry recognition and driving a rapid spike in inbound growth and partner engagement. ● Generated 1,161 new inbound leads within six months post-rebrand ● Drove a 241.9% increase in channel revenue within five months ● Added strategic partners, including Lockheed, Unisys, and Nortel ● Earned Red Herring Top 200 and Ernst & Young recognition for leadership and growth

Teradata Applications  (DecisionPoint Applications)

Vice President, North American Sales

Teradata Applications (DecisionPoint Applications)

2002 – 2005(3 yrs)

Brought in to lead a turnaround during a period of operational instability. Rebuilt sales performance, created strategic momentum, and helped position the company for acquisition while exceeding sales targets consistently. ● Revitalized an underperforming sales team to exceed quota for two consecutive years ● Initiated and led strategic relationships that contributed to the company's acquisition ● Completed two executive programs at Stanford to strengthen leadership impact

Education

MIT Sloan School of Management

MIT Sloan School of Management

MBA, Technology Innovation and Global Leadership with Finance Concentration

MIT Sloan School of Management

MIT Sloan School of Management

Executive Electives, Leadership and Platform Technology

Jan 2024 – Jan 2024

MIT Sloan School of Management

MIT Sloan School of Management

Executive Electives - Leadership and Game Theory, Business Administration and Management

Jan 2023

MIT Sloan School of Management

MIT Sloan School of Management

Certificate: Entrepreneurship Development Program EDP, Entrepreneurship/Entrepreneurial Studies

Jan 2005

Stanford University

Stanford University

Certificate: Executive Program for Growing Companies (EPGC), High Growth Companies

2003 – 2003

Stanford University

Stanford University

Certificate: Finance and Accounting for Non-Finance Executive (FANFE) Executive Program, Finance

2002 – 2002

University of Washington

University of Washington

BA in Business Administration, Finance

W

Wall Street Prep - Valuation Certification

Financial Valuation Modeling: DCF, LBO

N

National Association or Realtors

Certificate: Real Estate Short Sale and Foreclosures (SFR®), Real Estate

C

CA Department of Real Estate Broker

Broker Licensed, Real Estate

Expertise

Specialties

Business-to-Business (B2B)Investment BankingReal Estate TransactionsBusiness TransformationTransaction OriginationCRO ManagementSales TurnaroundExecutive DevelopmentBrand PositioningDemand GenerationPartner DevelopmentMarketing AutomationStrategic ForecastingGame TheoryTechnological InnovationFinanceChange ManagementCross-functional Team LeadershipNew Business OpportunitiesCoachingCommunicationTeam ManagementStrategic ThinkingNegotiationGritGeneral ManagementStrategyLeadershipManagementTeam LeadershipSoftware as a Service (SaaS)Enterprise SoftwareSaaSGenerative AILeadership StrategyEnterprise AnalyticsPre-Acquisition GrowthPartner MarketingRevenue TurnaroundBoard AdvisoryStart-Up FundingGTM PlanningProduct-Market FitMedTech StrategyChannel Sales StrategyGTM TransformationRevenue ExcellerationEnteprise GTM ExecutionSales Productivity OptimizationAI- Driven Sales OperationsInternational Expansion StrategyTechnology SalesExecutive ManagementRevenue GenerationChannel PartnersSales and MarketingCustomer ExperienceResource AllocationP&L ManagementCustomer SuccessSales StrategyCustomer AcquisitionBusiness PlanningCorporate DevelopmentManagement ConsultingBusiness DevelopmentMarketing StrategySales ManagementInternational SalesSalesSales OperationsDirect SalesGo-to-market StrategyMergers & AcquisitionsBusiness StrategyBusiness AlliancesSolution SellingStart-upsCloud ComputingNew Business DevelopmentSales ProcessSellingMarketingConsultingStrategic Partnerships

Past companies

Benchmark InternationalChartLampFull Circle StrategiesePeople AITechnology Services Industry Association (TSIA)

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