Ricardo Vanegas
CRO & GTM Strategist | Revenue engines that don’t depend on the founder | $200M P&L · $0→$100K+ MRR · $1M+ Enterprise Deals
About
Most revenue problems are not sales problems. They are system problems.
I build the commercial engine that solves them. ICP to pipeline, ABM to closed revenue, outbound to channel, all running under one GTM system tied to closed deals.
Over 25 years I have led sales organizations of 160+ people, managed $200M+ P&L portfolios, and delivered 98-105% quota attainment across SaaS, fintech, enterprise technology, and CPG. As a fractional CRO I have closed $1M+ enterprise contracts, scaled revenue from zero to six figures in months for a startup in consumer products, and built RevOps frameworks across 15+ platforms.
Today I work at the intersection of Enterprise AI, Fintech, technology services and B2B SaaS - where the buyer is complex, the cycle is long, and the cost of commercial ambiguity is high. I build GTM by product layer and buyer type. ABM, outbound, partnerships, and direct sales work as one coordinated motion tied to closed revenue.
What I bring that most fractional operators do not, I have actually run the rooms. Led a 160-person sales org. Built teams from scratch. Managed multi-market P&Ls. Delivered culture transformation programs for Fortune 500 clients including Caesars Entertainment, ADP, and BMW.
I also bring a native Spanish-speaking LATAM network and direct in-market commercial experience across Colombia, Mexico, and other countries in Latin America.
If you are a founder, CEO, or investor building a revenue engine that needs to scale without you in every room - let's connect.
GTM OS Certified Partner | MEDDIC | HubSpot RevOps | Bilingual: English and Spanish (native)
Experience
Principal Consultant & GTM Strategist
Delogik Advisory & Solutions
Apr 2018 – Present(8 yrs 1 mo)
I lead a specialized growth advisory and strategy firm focused on accelerating revenue, driving market penetration, and operationalizing sustainable growth for ambitious companies. I serve as a trusted advisor and fractional executive, partnering with clients to deliver strategic clarity, actionable execution, and measurable impact across sales, marketing, and revenue operations.
Fractional CRO
Synergetics.ai
Oct 2025 – Present(7 mos)
Revenue strategy and go-to-market execution for an enterprise AI platform that empowers organizations to build their own intelligent, secure agent workforces. Our technology enables businesses to transform ideas into autonomous agents that drive efficiency, accelerate innovation, and deliver measurable ROI—without complex coding or external data dependencies.
Fractional CRO
VeraScore · Los Angeles Metropolitan Area
Jul 2025 – Present(10 mos)
Helping lenders approve more customers with fair, inclusive financial health scores. Driving innovation to enable lenders to reach more members and individuals to gain access to affordable credit, faster and with less bias.
Certified GTM O.S. Partner
GTM Partners · Los Angeles Metropolitan Area
Aug 2024 – Present(1 yr 9 mos)
Certified to deliver the GTM Operating System, a proven framework for transforming go-to-market strategy and execution across marketing, sales, and customer success.
GTM & BD Tokenization Ecosystem
Block72
Apr 2025 – Present(1 yr 1 mo)
GTM advisory, partnerships, and ecosystem development for the awareness and advancement in tokenization adoption. Event production, marketing, partnerships, and commercial opportunities.
Advisory Board Member
Consultants In Blockchain · Santiago Metropolitan Region, Chile
May 2023 – Present(3 yrs)
Business Mentor
SCORE Mentors
Jul 2024 – Present(1 yr 10 mos)
As a SCORE mentor, I empower small businesses to thrive through expert guidance in marketing, Go-To-Market strategy, sales operations, business development, revenue operations, and growth hacking. I leverage my diverse experience to help entrepreneurs solve revenue challenges, optimize business processes, and develop effective strategies for sustainable growth.
VP of Growth & Strategy
Zeeve
Dec 2022 – Nov 2023(1 yr)
Fast and Cost Effective Blockchain Infrastructure Automation Platform - Helping enterprises and developers build Blockchain DApps.
Director of Business Development - U.S. Technology Practice & Latam Market
Heidrick & Struggles · Huntington Beach, CA
Apr 2016 – Mar 2018(2 yrs)
Instrumental to leadership and direction of all business development initiatives for the Technology Practice in the U.S and all verticals in Latin America, the company’s technology and change management practices, providing consultation to C-level clientele of Fortune 500 and Global 1000 organizations.
Director of Sales
Euronet Worldwide · Greater Los Angeles Area
Nov 2014 – Dec 2015(1 yr 2 mos)
Across five southwest states, managed team of 17, including 3 regional managers, through B2B sales of point of purchase (P.O.S.) solutions and growth of agent network. Took charge in client acquisitions, management and growth for a successful 2,500+ agents. P&L $13M
Director of Sales and Marketing
PT. United Family Food (Unifam) · Greater Los Angeles Area
Jan 2007 – Nov 2014(7 yrs 11 mos)
Versatile role in advancing all operations and business development functions for US division of a multimillion dollar Asian conglomerate. Made an unknown brand a household name, further positioning business to earn $5M+ in projected annual sales by opening doors with distribution outlets in emerging international markets. Secured expansion in over 5 countries in America & Asia.
Education
University of California, Irvine - The Paul Merage School of Business
Master of Business Administration (MBA), Business Administration and Management
2013 – 2015
Stanford University
Strategic Decision and Risk Management Certificate, Business Administration and Management
2012 – 2013
UC Irvine
Certificate, Marketing/Marketing Management
2010 – 2012
City of Los Angeles & VEDC
Entrepreneurial Training Program, Business Administration and Management
2002 – 2002
Musicians Institute
VIT, Music Technology
1999 – 2000
Alliance Française de Paris
Diplome d'etudes en La Langue Francaise, French Language
1996 – 1998
Universidad de La Sabana
BS - Business Administration, Emphasis in Marketing
1992 – 1997
Expertise
Specialties
